The Mac Observer

Skip navigational links

Live Coverage of WWDC 2008 Keynote

1:00 PM EDT, June 9th, 2008
This page will reload every 90 seconds.

[11:57 AM] Also, Apple's stock is down $2.25 right now. 

[11:55 AM] There wasn't any Mac OS X 10.6 information in the keynote presentation, but there will be in the sessions. Clearly Apple is holding back that info for the non-public part of the conference. 

[11:48 AM] July 11th is the day the iPhone 3G launches in North America and 19 other countries 

[11:46 AM] Steve is having the iPhone developers that are on hand, asking the audience to applaud. The audience obliged. 

[11:46 AM] iPhone 3G will roll out on July 11th. He said it would be a "maximum" of $199, which has to refer to the fact that some carriers will subsidize it.

Steve showed us a snazzy new commercial. And now he's showing it again. :)

It's a Mission Impossible kind of thing. "It's finally here. The first phone to beat the iPhone. [...] Introducing the new iPhone, 3G." 

[11:44 AM] Grrrr....Locked up again.

Steve showed us a world map with 70 countries being added with a sound track of Disney's "It's a Small World."

Holy smokes, the iPhone 3G is priced at US$199! That's for the 8GB unit. 16 GBs at $299, and there's a white model at that price, too. 

[11:38 AM] GPs is built in. Dave and I were just talking about how we didn't really think that was coming, and it's good to be wrong. You can do live trackiing of yourself with what they've built in. 

[11:37 AM] The iPhone 3G has 300 hours of Standby battery life. 10 hours of 2G Talk, and five hours of 3G Talk time. 5-6 hours of Web browsing. 7 hours of video. 24 hours of audio.

Those are some impressive numbers. 

[11:33 AM] Steve is loading Web pages with an original iPhone and a 3G iPhone. 21 secs on the 3G, and we're closing in on a minute on the original. 59 secs, all told. Then he compared it to a WiFi load, at 17 secs. In other words, it's almost as fast as WiFi, or at least close. AThe same page took 33 seconds and 34 seconds on a Nokia and Treo phone, respectively. 

[11:31 AM] It's being called the iPhone 3G. 

[11:29 AM] It's thinner. Black back. Looks like the photo we published back in March (complete with 8GB markings). Will have a flush jack! 

[11:28 AM] AAPL is currently down $4.75. Just FYI.

Apple has sold six million iPhones so far.

3G, it's officially coming in the next iPhone. Steve included that as a must-have in the next generation, along with Enterprise support, third party apps, more countries, and cheaper. 

[11:25 AM] The iPhone Phil Schiller is using has a dark grey back. It could simply be the case that they use to do the presentation today, but worth noting for those of you following along at home. 

[11:21 AM] There is a Send to Mobileme option for sharing your photos on your iPhoto. Very slick. Unless Apple markets Mobileme as poorly as it does .Mac, it could be huge. 

[11:21 AM] I may have been wrong about others being able to subscribe to your Mobileme. Mobileme just makes it easy to publish to things like your .Mac home page, your iDisk, etc. 

[11:20 AM] The Web 2.0 apps work very much like a native app. You can drag stuff around, get live search results, etc. 

[11:17 AM] me.com currently has a page that points to snappville.com, though it's likely we'll see that change Real Soon Now. 

[11:14 AM] Seems you can let others subscribe to your Mobileme. 

[11:14 AM] Mobileme seems to be a sort of central repository for stuff you control. Up from your Mac and out to your iPhone. Up from your iPhone, down to your Mac, etc.

Mobile works with Mail, iCal, and AddressBook on Mac. It also works on Outlook on Windows. There are also some Web 2.0 Web apps that will use this.

Go to me.com (does NOT work right now -- reidrects to Snappyville.com), log in, and you get all the things you have set up for Mobileme. 

[11:10 AM] Spdaking of .Mac, Mobileme is going to be $99 a year...Oh, it replaces .Mac? Hmmmm....We'll sort out the details later.

Steve is back, and he's going to talk about the iPhone. 

[11:10 AM] There will be another app distribution method aimed at Enterprise. This will allow corporate networks to distribute apps to phones controlled by the corporation. This is excellent for the Enterprise market.

There will also be "Ad Hoc" distribution for developers to allow their apps to be run on up to 100 iPhones. This is, perhaps, aimed at developers.

Next is MobileMe, or mobileme, a demonstration from Phil Schiller. 

[11:10 AM] Hello everyone, we're reverting back to our static feed only. Please refresh this page once. After that the page will auto-refresh every 90 seconds. 

[11:08 AM] iPhone 2.0 is still free for iPhone users and is now going to be $9.95 for iPod touch. That's half the price it was when first announced.

The App Store will be wireless, and developers will still be getting 70% of revenue collected. The developers set the price. No credit card or hosting fees.

Apple is also adding parental controls for controlling access to certain features (YouTube, iTunes, etc.) 

[11:07 AM] More new iPhone 2.0 features: iWork documents viewing, all MS Office document viewing. 

[11:07 AM] iPhone Mail gets bulk delete and move (finally!) and Scientific calculator (just flip to landscape mode). 

[11:06 AM] Scott said that a universal Push Notification Service will be open to developers in September. This will allow apps to get notifications even when they aren't running without a background process.

Steve is back on stage.

And my MacBook Pro locked up tighter than a drum a few moments ago. Between that and Blogger choking, this has been an extra fun Keynote. :) 

[11:04 AM] Looks like Apple has worked around the problem with background apps sucking battery life by creating a "push notification" system for developers. Will be available in September, developers will have access to the feature soon. 

[10:56 AM] Digital Legends Entertainment is up next. This is a Spanish outfit that just started working on their iPhone app a couple of weeks ago.

He's showing us a 3D sort of side scroller that's just amazing. The iPhone is going to be a killer gaming platform. 

[10:53 AM] MIMvista is going to show us another exciting medical app...

Mark Cain will demonstrate it. He's showing us a CT scan that you can croll through by doing a finger slide or two finger side. It's pretty slick. 

[10:51 AM] MLB.com now showing MLB iPhone application "real-time" data update and video updates for *every* game. 

[10:49 AM] Band -- Turns your iPhone into a musical instrument. Great sounding audio, lots of instruments to choose from, and you can record your songs. 

[10:46 AM] Pangea ported Enigmo and Cr-Mag Rally to the iPhone. They take advantage of the touch interface and motion sensors. $9.99 each when the App Store launches. 

[10:42 AM] Interesting: AP made an app that collects news for your iPhone and also lets you upload content. "Everyone is a reporter" kind of thing. Also free when App Store opens. 

[10:39 AM] Loopt: Social network app, location aware. Shows where you and your friends are on a map. Lets you see pics other people have uploaded. Free when App Store launches. 

[10:37 AM] Sega showed off Super Monkey Ball. Over 100 levels, uses tilt controls. Will be available for $9.99 when App Store launches. 

[10:24 AM] Modality is showing us some sort of medial app. 

[10:21 AM] I think Scott's presentation is better than his last one, where he was pretty green. He's no Steve, but he's a lot less hesitant than the last event he did.

I wonder if Steve is making a conscious effort to bring more execs out as Apple's public face. 

[10:18 AM] Scott is building an app for us. He's using the nifty Interface Builder Apple has provided, and it's all pretty sarned easy looking, at least in terms of making the interface. 

[10:15 AM] Note that this part of the keynote is aimed entirely at the developers, and not the media or broader Apple market. 

[10:15 AM] Scott Forestall is on stage looking at the SDK. He said that the APIs and tools available to developers are the same ones Apple uses. He noted that the many of the foundations are the same as Mac OS X. In other words, the iPhone is very much running a full OS. 

[10:14 AM] I spoke too soon about the EVDO card. It's hit and miss. Wish me luck, folks. 

[10:12 AM] Lots of higher education institutions, too.

Steve is showing us a video now full of corporate execs singing the praises of iPhone. 

[10:11 AM] EVDO card is working now, for those keeping score at home. 

[10:05 AM] Steve said there are three legs for the WWDC stool: Music, Mac, iPhone. Steve said he'd focus on iPhone. Bertrand Serlet, Phil Schiller, and Scott Forestall will help out.

And we're getting a look at Mac OS X 10.6. Starting with iPhone 2.0 SDK. 250,000 people have downloaded the free SDK. 25,000 developers applied for the paid developer program, and 4,000 were accepted. 

[10:04 AM] Starting with Enterprise support. Support for Microsoft Echange will be available out of the box. Push e-mail., contacts, calenday, and auto discovery. Also secure VPN services. Steve said that 35% of the Fortune 500 have participated in the beta program. 

[10:03 AM] There's 1000 engineers on hand for meeting with folks, and 169 different sessions. 

[10:03 AM] Steve was greeted warmly from the crowd of developers. Very warmly. There's a record 5200 attendees. Steve said the event sold out. Said they couldn't find a bigger venue to enlarge the event. 

[10:02 AM] The music today is decidedly 50s in nature. We usually get more of a 60s mix in recent years. Significant? Could it be that the estates of a dozen or so music pioneers are going to do something with iTunes?

I doubt it, but if so, you heard it here first.

Oh, Steve's on stage. 

[10:01 AM] There's some kind of todo going on in the middle of the floor. Someone like The Woz must have just shown up. 

[10:00 AM] Distrbingly, my EVDO card is signing out immediately after signing in. For you laymen, that means it ain't working. Hopefully this WiFi network will remain in effect. 

[9:55 AM] Walt Mossberg was sharing the cattle call with the rest of us lowly media. I thought he'd be taller. 

[9:54 AM] Seated and ready to roll. WiFi still working... at the moment. Contingency plans exist. Enjoy the show! 

[9:52 AM] In the keynote hall now. There's a WiFi connection available, which I am using. Did I mention that it's slower than [come up with something later, when you are less stressed out from doing keynote coverage]? 

[9:25 AM] Feels like the air conditioning came on. Thank goodness! 

[9:18 AM]

 

[9:18 AM] Did someone bring a beach ball? 

[9:17 AM] Crowd now doing the wave all the way down the line. Pics coming directly. 

[9:16 AM] STILL on Level 2. About 10 min ago we all stood up and pressed forward, though I'm now thinking that was involuntary crowd dynamics. And it's getting warm and stuffy in here, though the company is good. Applause now, for no apparent reason. 

[8:49 AM]

 

[8:49 AM] Bryan on Floor #3, John and Dave still on Floor #2. Above should be some pics from John. 

[8:10 AM] Upstairs on floor #2 now. They keep moving us slightly, plus are providing food and drink. Maybe they're learning some crowd mgmt techniques from Disney. 

[7:58 AM]

 

[7:47 AM]

 

[7:43 AM] Surprisingly, the WiFi in the holding pen is working well. That's good sign for the rest of the week, though I'll hold my final judgment on that. ;-) 

[7:41 AM]

 

[7:38 AM] In line, finally moved inside, waiting for the next phase to begin. Bryan, our lone press-badge holder, is probably getting coffee, donuts, and a massage right about now. 

[7:31 AM]

 

[7:30 AM] You're a little early, but don't fret! We will be providing live coverage of the 2008 WWDC Keynote on Monday, June 9th, 2008 at 10am PDT (1pm EDT). When the time comes, TMO will be there... and you'll be here, reading everything we know. Until then, enjoy reading about the previous years of Steve Jobs keynote coverage and how we pulled it off!