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San Francisco - Live Coverage of WWDC Keynote

1:00PM EDT, June 11th, 2007 - Digg This!



[2:25 PM]




[2:21 PM] That's it! Thanks for joining us! Thanks to Jeff and Dave and John for their help in making this happen.


[2:20 PM]




[2:18 PM]

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Web 2.0 and AJAX apps will work on iPhone, including access to phone and email.


[2:18 PM] Developers can start today on this, though obviously not with iPhone testing until the 29th.

Steve appears to be wrapping up.


[2:17 PM] He showed us contact cards in both the built in stand alone Address Book on the iPhone, and it looked the same as the one in this Web 2.0 app. Did a search relating to another person's card, and found a floor plan for the person's office. Did a Google Maps search...It all worked nicely.

Still, not the same as Apple opening the API.

It will be interesting to see how the tech and mainstream press reacts to this. And the markets.


[2:16 PM]




[2:16 PM] Scott is emphasizing that the version of Safari on iPhone is the exact same, full version of Safari for Mac and Windows. Scott, a handsom lad, is showing corporate interface for Apple's corporate interface developed for iPhone. It took 600 lines of code, and "less than one person month" of developer time.

So, this is an app, behaving like an app, running in Safari.


[2:13 PM] Did a speed test that loads many pages into a browser, and Safari wooped IE 7.

Steve noted that there a million iTunes downlaods per day, vs. 500,000 downloads of Firefox. You can download Safari 3 through iTunes, including public betas for Windows and Mac OS X today.


[2:11 PM]

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Safari's marketshare growth.


[2:11 PM] This is a kinda announcement, though, as developers will be able to make Web 2.0 apps via Safari. That's not at all the same as Apple opening up the API itself, but this will allow developers to fill the holes Apple leaves in the iPhone market. Steve is going to show us (Scott Forstall, VP iPhone Software is actually showing us) the kind of apps that can be developed.


[2:10 PM] "One Last Thing..." Cool! iPhone. As I have noted publicly, the only iPhone news at this event would be that Apple is oepning it up to developers. Otherwise, no news, and since we have iPhone...Steve is announcing something for Developers for iPhone right now.


[2:08 PM] Opening Safari on Windows via Boot Camp. Very fast. Note that he didn't compare speeds to Safari on Mac OS X. There could be many reasons for that, but it's interesting.


[2:08 PM] Steve is saying that Safari will render HTML much faster than IE or Firefox. Says Javascript rendering is faster, too. Says it is twice as fast as IE 7.


[2:08 PM] One More Thing!

He's talking about Safari. Says there are 18 million Safari users with 5% market share. To grow that market share, Apple is porting Safari 3 to Windows XP and Vista. "They exist today."


[2:07 PM]




[2:02 PM] Developers get a copy of Leopard today (no surprise).

Steve is announcing three tiered pricing for Leopard, and there were audible groans in the audience.

The base version is $129.

The special version is...wait for it...$129 (the audience started cheering and clapping).

The Ultimate Version is...$129.

w00t!


[2:00 PM]




[1:59 PM]




[1:59 PM] 10.) Time Machine. One Click backups, including across a network. Multiple machines can share one drive for such a back up. The one click backups are comprehensive. Your Mac can be restored very easily.

Steve is showing us how it works. He's lost a file, and pulled up Time Machine. It came up with multiple Finder windows open, each with the right text search ready to go. He pushed a search button, and Time Machine went back for him to the first instance of that folder with the search term he wanted. He used QuickLook to make sure that's the file he wanted, and Boom! He was done. Cool stuff.

As I said in the AWR this past weekend, Time Machine is very cool, but I do wonder how many people will ever use it. It will depend entirely on how well Apple lets users know about it.


[1:57 PM]




[1:56 PM] Phil also showed how backgrounds can be taken out. We're also seeing nifty effects like a Thermal effect (like your viewing through an IF lens. We also show an upside down effect, a holographic effect, and Phil Schiller doing a Conan thing where his mouth was speaking through George Washington and Steve Ballmer. Fun stuff. This looked far more slick than it did when it was first shown publicly.


[1:55 PM]




[1:53 PM] Steve and Phil Schiller are demoing how iChat Theater can be used to show presentations, PDFs, movies, or anything from QuickLook across an iChat video conference. This is very cool, especially for business.


[1:50 PM] 9.) iChat. "We've gotten so much feedback about video conferencing," said Steve. Better audio quality with a new AAC derivative. Tabbed chats! Photobooth effects.


[1:48 PM] Webclip now has a scissors tool that will automatically highlight sections on a Web page, and allows you to make a Widget from that section with one click.

The interesting thing, to me at least, is this greatly facilitates the ability to grab content without the ad space that pays for production of that content. Will that raise some hackles with Big Media? Maybe.


[1:45 PM]




[1:45 PM]




[1:45 PM] As we've treaded much, though not all, of this territory before, the audience is somewhat subdued. Just an FYI. Everyone loves the new features in Leopard, but much of it has been shown to us before.


[1:44 PM]




[1:43 PM]




[1:40 PM] 8.) Dashboard. He calls it a hit. 3000 Widgets out there. Steve says he uses it many times a day. Apple is releasing a new widget for movies. Allows you to buy tickets from Fandango.

He's also showing Webclip, the ability to drag something from the INTARWEB to a widget of your very own.


[1:40 PM] 6.) Boot Camp. 2.5 million downloads of the beta. Will be built into Leopard. Runs Vista and XP. No more CD burning for drivers. He called it a complement to Parallels and VMWare, in that both Parallels and VMWare can run Windows apps side by side on the Mac. That's a rare nod, from my experience, for products competing with Apple technologies.


[1:36 PM] In a demo, Steve opened a HUGE image up in a 32-bit and 64-bit app. He's running Gigaimage 64 to do an effect and other things to the image to show how much faster working on this huge image is in true 64-bit. This is another one for the math nerds, but it's very cool.


[1:36 PM] 5.) Core Animation. Automatic animation, text, images, video, OpenGL. Higher producttion values, etc., according to Steve. He's showing us a wall of videos where he can zoom in and look at any particular video. It's also searchable, but it's not clear if that is a function of Core Animation, or the app that was made using Core Animation. Groovy stuff.


[1:32 PM] Steve did a search or something that found the right files on another Mac not on the network. Again, this is some cool stuff. It's the way computers *should* work. It could find interest in the corporate world, but I wouldn't hold my breath.


[1:31 PM] 4.) Leopard is 64-bit from top to bottom. All the way up through Cocoa. One version of Leopard runs 32-bit and 64-bit apps side by side. That's pretty slick.

Steve is saying that this is the first time that 64-bit is going mainstream. The geeks of the world might have fun arguing about that one.


[1:30 PM] 3.) QuickLook, Allows you to preview a file without opening an application. Gives you full screen previews right in the finder of just about any kind of file (images, text, movies, PDF, Word, Excel, etc.). If a particular file format isn't supported, a plugin can be developed for it, making it usable by any developer.


[1:30 PM] The new feature that lets all your Macs be able to see each other from anywhere feature is handled through .Mac. Hit the road, and hit the right button, and this feature will give you the IP addresses of all your Macs to make networking incredibly easy. This is very cool.


[1:25 PM] Another smart view is seeing all the files you touched (i.e. opened, used, or "touched" in the Unix sense of the word) today.


[1:25 PM] The Coverflow view looks precisely like iTunes, BTW.


[1:24 PM] 2.) A new Finder! Spotlight can search on a network. A new sidebar that includes some smart features such as "all images," "all documents," and others. Your Macs will be able to see each other from anywhere. There's a new Coverflow view for seeing the contents of a window. All very slick. The developers seem appreciative.


[1:23 PM]




[1:21 PM] In Safari, hovering over an image, a download button appeared, and that allowed him to automagically download it to his download Stack.


[1:20 PM] Steve is demoing Stacks. He picked an iPhone commercial and iPod commercial from a Movies Stack, and they launched nicely.

Making a Stack of of the Applications folder, he noted you could use it as a launcher.


[1:19 PM]




[1:18 PM] A Stack is kept in the Dock, and expands to show its contents. This expansion includes either a fan display or a grid. One automagic Stack will be for Downloads. That's logical and cool. Oh, and handy.


[1:17 PM] Steve is showing us 10 new Leopard features.

1.) A new desktop. We saw a new Dock that has a different perspective for the icons. New menu bar, too. And a desktop cleaning feature...Ah, this is Stacks. Stacks are being added! Also includes a "consistent window look," and a more prominent active window.


[1:17 PM]




[1:14 PM] Steve is claiming 22 million Mac OS X users, with 2/3 of them on Tiger. Steve said that was unprecedented to have that many on the latest version of an OS. Another 22% (5 million) are on Panther. We get a final look at Leopard now.


[1:14 PM] John Carmack of Id Software, a long time fan of Steve Jobs and NeXT/Mac OS X, is on stage. He said they've been working in secrecy on a new game engine that works on Mac OS X, Windows, PS3, and Xbox 360, on the same data. He said he'd have another Mac announcement soon.


[1:12 PM]




[1:09 PM] Bing Gordon also noted that many of EA's execs are living on Macs, and he cited his own daughters use of them, as part of the decision. He's cracking jokes about one of the feautres of Leopard being that Steve Jobs can wave his wand and have candles floating.

Madden 08 and Tiger Woods PGA Tour 08 are also coming!


[1:09 PM] Bing Gordon also noted that many of EA's execs are living on Macs, and he cited his own daughters use of them, as part of the decision. He's cracking jokes about one of the feautres of Leopard being that Steve Jobs can wave his wand and have candles floating.

Madden 08 and Tiger Woods PGA Tour 08 are also coming!


[1:08 PM] EA is bringin four of their biggest titles to OS X, Command & Conquer 3, Battlefield 2142, Need for Speed Carbon, and Harry Potter and the Order of the Phoenix, are all coming to the Mac in July!

Paul is showing us Potter. Pretty cool looking game. Third person perspective of sheeing through Hogwarts. It's pretty cool looking.


[1:06 PM] News about Games! Steve said that EA (Electronic Arts) is coming back to the Mac! Bing Gordon, CEO of EA, is on stage.


[1:05 PM] Paul Otellini, CEO of Intel and not a cohost of any podcast we know, has joined Steve on stage. Steve is telling him that Jon Ives made up an award for Paul and Intel team. It is being presented by Apple to Intel, and it appears that Paul didn't know Steve was going to be doing this.

With no details, they said that great new products were in the works.


[1:05 PM] Steve is touting the number of Apple engineers on hand (1 for every 4 attendees), as well as the success of the Intel transition.

Oh, and the Apple Store? It's dark now (thanks to readers pointing it out), so it looks like I have a great chance of being proven wrong once again! Yay me!


[1:05 PM]




[1:03 PM] The joke ad closed with Mac coming on stage, asking if the developers would really believe he was Steve Jobs, and PC responding, "You're right. [pause] I'm Phil Schiller."

The developers ate it up, and gave Steve Jobs a warm welcome.


[1:03 PM]




[1:01 PM] John Hodgman is on the screen in jeans and a badly fitting turtlneck calling himself Steve Jobs ("I know the zip code, that's how you know I'm really me.") He's saying that he's closing Apple because of the success of Vista ("They've sold tens of...dozens..of copies.") and Zune.


[12:59 PM] Those pics, BTW, are being posted by Dave Hamilton, President of TMO and cohost of the Mac Geek Gab, via his Treo.


[12:58 PM]




[12:57 PM] The music has stopped, the lights are dimming...


[12:56 PM] The Great Voice in the sky is telling us that the event begins in two minutes!


[12:53 PM] Oh, and no iPhones, either.


[12:53 PM] Jeff Gamet, Morning Editor and cohost of the Apple Weekly Report, notes the Apple Store is still up. For all those still harboring hopes of new hardware being announced today, this means you can give up that particular ghost.


[12:50 PM] There are a couple of AirPort networks in the keynote hall, but they are...spotty...at best. We're coming to you via a RAZR through the fine folks at AT&T. Speaking of which, have you gotten your iPhone yet?


[12:46 PM] We are sitting down in the keynote hall, and the room is filling up with developers, media, and VIPs. You know they're VIPs, because their badges tell you.


[12:42 PM]




[2:46 AM] You're a little early, but don't fret! When the time comes, TMO will be there... and you'll be here, reading everything we know. Until then, enjoy reading about the previous seven years of Steve Jobs keynote coverage and how we pulled it off!