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San Francisco - Live Coverage of Apple Special Event

12:00PM EDT, January 9th, 2007 - Digg This!



[

11:09

AM]

That's it. No "One more thing." Still, iPhone rocks. We'll have pics and more coverage up on it ASAP.




[

11:07

AM]

"Apple makes life fun. Kind of like the exact opposite of terrorism," said John Mayer between tunes.




[

11:05

AM]

AAPL is up more than $6 per share right now.




[

11:03

AM]

OK, John Mayer is on stage playing. That means no Beatles announcement and no Paul McCartney. Oh well, it was fun to think about, and I definitely think it's no coincidence we saw LOTS of Beatles during the event.




[

11:02

AM]

Steve is now thanking the families of his employees. He seems seriously choked up. That's very touching (seriously, in case it seemed I was being snarky).




[

11:01

AM]

The audience is giving Steve and Apple a standing ovation. This was in response to Steve talking about how great a company Apple is, and how cool it has been to be able to innovate there.




[

10:58

AM]

Back to work, Steve is pointing out that the phone market is almost a billion unit a year market. He said Apple wants to start with 1% market share. That's almost 10 million units in a year. That be $$. Ch-ching. Oh, and Apple Computer is now Apple Inc. Of course, he did this five years ago, onstage at a keynote. Even though he did that, however, it was still officially Apple Computer. Now it's apparently official.




[

10:56

AM]

His clicker isn't working ("clicker" is a technical term for a remote). He made a joke about people scrambling backstage. To stall for time, he's telling the story about Steve Wozniak's TV jammer they used to play pranks with.




[

10:54

AM]

This will be a multiyear (he may have said four years) exclusive deal with Cingular. It appears that Apple will support the phone, and not Cingular. teh w00t!




[

10:52

AM]

His speech is painfully bad, but the point is that the iPhone will indeed be available only from Cingular.




[

10:51

AM]

We have the CEO of Cingular (AT&T) on stage. He said he signed a deal with Apple without even seeing a prototype of the iPhone.




[

10:49

AM]

We also saw headphones with a built in Mic. And a Bluetooth headset. Oops, another Beatles album cover. Maybe the "Just one more thing?" Moving on to price. More Beatles. It's $499 for a 4 GB model. $599 for an 8GB model. You have to wait until June of 2007 to get it.




[

10:40

AM]

Steve is demonstrating talking to Phil Schiller, who asked Steve to send him a photo. Steve went to the photo viewer while talking (a green bar up top allowed him to go back to the phone interface), fond the photo (talking all the while to Phil), sent the photo via e-mail, and then went back to listening to tunes. All very easy to do and intuitive.




[

10:39

AM]

Seems my Beatles guesswork was off. With only 22 minutes left in the keynote, I don't think we have time for that kind of announcement.




[

10:36

AM]

Huh, AAPL has jumped up more than $4 per share (+5.11%). Gotta love live coverage of an Apple keynote!




[

10:34

AM]

Jerry Yang, Co-founder and Chief Yahoo! of Yahoo! i on stage. They also worked closely with Apple in making their services work with iPhone. He said he is hoping to get OneSearch (spelling may be wrong), a new product from Yahoo! on iPhone.




[

10:32

AM]

Google and Apple worked closely together to make the Google services work with iPhone.




[

10:31

AM]

Dr. Eric Schmidt, CEO of Google is on stage. Dave noted that Steve seems off his game a bit in the last few minutes. Perhaps something happened with his display? Doesn't matter, of course, but for those keeping score at home, these details can matter. :)




[

10:30

AM]

We have to be getting close to the price. Steve is recapping everything....Yep, here it comes. "It's the Internet in your pocket for the first time ever," said Steve.




[

10:27

AM]

Now we're looking at Google Maps (is the best! Double true!). It's the same as other implementations of Google Maps, but with the high resolution of the iPhone, teh w00t! He found a Starbucks across the street, called them, and ordered 4,000 latées before hanging up. The audience laughed appropriously. Which of course, reminds me of Misha's great editorial on the Bill Gates keynote from CES on Sunday. We published it this morning, and it's a very interesting. read.




[

10:24

AM]

We're looking at stocks now, through a Widget. He pulled up AAPL, Google, Yahoo!, and two others. All were down, save for AAPL, which was up $2.43 a share at that partcular moment.




[

10:23

AM]

You can have multiple browser windows open. It basically reduces each window to an icon. Very smooth.




[

10:22

AM]

The browser looks great. You can pinch a page to enlarge it for readability. There's an enlarge button, too. All very slick.




[

10:22

AM]

A

APL is trending downward, so maybe the markets are less sanguine than I thought. Wacky markets...




[

10:20

AM]

Seeing e-mail now. Works well, looks great. Images showed inline. All very easy to read. Just like the Treo, if someone e-mails you a phone number, all you have to do i

s touch it (possibly with a specific gesture), and your phone will dial it. It's pretty slick.



[

10:18

AM]

Supports several other mail services, including MS Exchange, Yahoo! Mail (which is being offered via push e-mail for free to iPhone users).




[

10:16

AM]

Supports ich HTML e-mail. Supports *any* iMAP or POP3 e-mail server. Uses Safari for Web browsing. Has Google Maps. Has Widgets (as in Dashboard Widgets). Has WiFi and EDGE networking.




[

10:15

AM]

I am fairly sure he said he was going to show us the calendar, but he seems to have skipped over that. I would imagine it works a lot like iCal.




[

10:13

AM]

Even uses the iChat sound library. Moving on to the photo manager on the phone. You use a swiping gesture to scroll through images. It's pretty cool. You use another gesture, "the pinch," to make images bigger or smaller. Again, very intuitive, and easy to do.




[

10:09

AM]

AAPL is up 3.4% (about 2.80 a share). The market likes this thing. There's a virtual keypad for making phone calls not in your address book. The number you are calling gets smaller the more numbers are punched in. It's very cool. Looking at voice mail, too. It's very cool because you can listen to them in any order you want. There's a list of voice mails, and you just choose the one you want. SMS messaging is basically iChatting. In other words, your past messages scroll above you, unlike any other SMS system I have seen.




[

10:07

AM]

He demoed making a conference call with Jon and Phil Schiller, and it was pretty cool. very easy to do.




[

10:05

AM]

Steve is calling Jony Ive, as it exists in Steve's phone. Information was all right there, and easy to use. It makes sense.




[

10:03

AM]

"The killer app is makin calls," said Steve. We're obviously moving on to the phone part now. The idea appears to be that one makes calls from your contacts. It's a Quad-band GSM + EDGE phone.




[

10:00

AM]

And this was just the iPod side of the iPhone. Oh, and there's a wider than widescreen mode for viewing really widescreen movies. The controls really look nice, and it definitely makes sense.




[

10:00

AM]

All videos are shown in landscape/widescreen mode. This thing is going to be HUGE.




[9:

58

AM]

In fact, I'll just set myself up for failure and say I would be shocked if we got a Beatles announcement without Sir Paul McCartney being here, too. Wish me luck on that bit of prognostication..




[9:

56

AM]

The interface rocks. Steve showed us unlocking the device, which takes sliding your finger across the botom, which moves a virtual slide lock. Scrolling is handled by running your finger down the screen. BTW, we're now having some Sgt. Peppers and and other Beatles tunes played, including album heart...I will be SCHOCKED if we don't get a Beatles announcement.




[9:

54

AM]

Has proximity sensor for putting it close to your face (turns off screen and input). Has light sensor for ambient lighting conditions. Has accellerometer for knowing when it's portrait or landscape. Steve is now showing us the iPhone.




[9:

51

AM]

Will Dock with your computer just like an iPod, but will sync your calendar, contacts, and several other kinds of data. It has a 3.5" screen, diagonally. It's 160 pixels per inch resoloution!!!! That's the highest resolution screen Apple has ever shipped. It's about 11 mm thick, has a 2 megapixel phone in the back. Volume control on the side. GSM...That means Congular or T-Mobile, not Verizon or Sprint.




[9:

50

AM]

Steve says that it has some amazing, "breakthrough," software for iPhone that is five years ahead of anything on any other phone.




[9:

50

AM]

The darned thing runs OS X! That's beyond amazing.




[9:

47

AM]

The device looks fantastic. The front is almost all screen, and is touch screen. It's intended to be used with your finger. Can do multi-finger gestures. Ignores unintended touches, and has a new interface. Steve is saying that this is an entirely new way to do it. "And boy, did we patent it."




[9:

45

AM]

He then showed a great pic of an iPod with a rotary phone dial. VERY, very funny. Steve is saying that there are smart phone, which are hard to use, but smart, while cell phones are kind of dumb, but not so hard to use. We're looking at some of these devices, like Blackberrry.




[9:

43

AM]

Ah, the punchline is that it's one device, note three. And it's called....wait for it...iPhone! This, despite someone else owning that name.




[9:

42

AM]Steve is

showing the Apple logo from the company's home page. He's saying he has been looking forward to today for two and a half years. He then launched into an emotional statement about how Apple has been fortunate to introduce two revolutionary products (first Mac and first iPod). Says we get three revolutionary products today. First is wide screen iPod. SECOND IS APPLE PHONE!!!! Third is a "breakthrough Internet comminications device."




[9:

40

AM]

Wowza, Appletv is priced at US$299. It ships in February, and you can order one today. That's an amazing price.




[9:

39

AM]

Phil Schiller is demonstrating streaming a TV show from his computer to Steve's onstage computer. It's a (very funny) scene from 30 Rock.




[9:

37

AM]

Now, the fun thing is that Blogger chose this time to do scheduled maintenance. So that fancy system we have set up for doing this live coverage? Yeah, not happening. We're kicking it old school with some good ol' FTP. Old school sucks.




[9:

34

AM]

Huh, Dave just noted that The Beatles were showing up in Steve's "favorites." Could this be foreshadowing of The Fab Four joining iTunes? Stay tuned...




[9:

32

AM]

We're seeing the Appletv interface at work. Still a good looking interface. We're also seeing a trailer being streamed from Apple's trailer site.




[9:

30

AM]

Content can be automatically loaded from iTunes in the background, or it can be streamed from up to five different Macs or PCs (from iTunes).




[9:2

8

AM]

Appletv will deliver 720p definition. That's High Definition, folks. That's also new, for those keeping score at home. It has a 40GB hard drive, and includes 802.11g+n+b. Very cool stuff.




[9:

26

AM]

We saw a new iPod commercial, and are moving on to Apple TV ([Apple logo]tv), the device formerly known as iTV.




[9:

24

AM]

Steve said that MS's Zune had 2% market share in November, according to NPD. iPod had 62% market share, which is a decrease from the company's 70% market share. Steve did not note that aspect, but did say that "no matter how you spin it," it doesn't look good for Zune.




[9:

23

AM]

1.3 million movies sold through iTunes...Again, that's pretty remarkable in our nevel humble opinion. Apple is bringing Paramount on board, and will be ofering a total of 250 movies from Disney and Paramount.




[9:

21

AM]

5 million tunes a day being sold at iTunes, making Apple the 5th largest music retailer in the U.S. Apple passed Amazon, and Target is #4. Apple has sold 50 million TV shows, which is astounding.




[9:

20

AM]

Two billion songs have been sold at iTunes now.




[9:1

9

AM]

He showed us a new Mac and PC commercial poking fun at the hassles of upgrading to Vista. Also said we're looking at things other than Macs today, and he launched into looking at the iPod.




[9:1

7

AM]

Huh, he even thanked Apple's customers, or users, for buying to many Macs. Steve is also touting the success of the Apple Stores, saying that half of all Macs around the world are being sold to people new to the platform.




[9:16 AM]Steve is thanking the folks at Intel for making the transition to Intel go so fast. He also thanked the third party developers.


[9:14 AM]"We're going to make some history today," aid Steve by way of opening remarks.


[9:13 AM]We're here... still all filing in.




[Uploading]Give it a minute and refresh... the latest updates are uploading now.


[12:39 AM] one more test


[4:12 PM] Pre-Macworld testing from cell phone...

and another test.


[1:01 PM] You're a little early, but don't fret! When the time comes, TMO will be there... and you'll be here, reading everything we know. Until then, enjoy reading about the previous seven years of Steve Jobs keynote coverage and how we pulled it off!