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San Francisco - Live Coverage of Steve Jobs Keynote

12:00PM EST, January 11th, 2005

[2:05 PM] We've already begun posting stories, and will be updating them with additional information. Thanks for hanging out. - posted by Bryan

[2:03 PM] Again, a huge round of applause of our own for Stephen Swift for making today's updates possible. - posted by Bryan

[2:01 PM] Also, note that Apple.com has been updated. - posted by Bryan

[2:01 PM] It's John on acoustic guitar performing "Daughters,"  for which he is nominated for a Grammy. - posted by Bryan

[2:00 PM] Ah, John Mayer is going to perform a song, without demoing GarageBand. :-) - posted by Bryan

[2:00 PM] Hmmm...Something else seems to be coming - posted by Bryan

[1:59 PM] Steve is giving the team that built all of the new products a round of applause. He's also thanking all the family and spouses of everyone that works at Apple. - posted by Bryan

[1:58 PM] iPod shuffle and iMac mini are obviously the most important of the announcements today. - posted by Bryan

[1:58 PM] Steve is recapping. That's probably it for new announcements. - posted by Bryan

[1:58 PM] "We can't wait to see the reaction, and we hope they love it as much as we do. I heard a rumor that there might be some over at the Apple Store around the corner." - posted by Bryan

[1:57 PM] Showing us a new iPod ad. This is the same style as the others, but with new graphical elements like arrows that intersect with the dancers. The dancers are wearing iPod shuffles on their arms and around their necks. - posted by Bryan

[1:56 PM] The 512MB unit holds 120 songs, while the 1GB unit holds 240. - posted by Bryan

[1:55 PM] There are accessories, BTW, including an arm band, a dock for the shuffle, extended batteries. Each costs $29, and will "roll out during the next 4 weeks." - posted by Bryan

[1:54 PM] There's a second unit with 1GB of memory for $149. Steve said "We're really serious about this." The audience is really digging all of this, BTW. It is shipping starting today. - posted by Bryan

[1:53 PM] iPod shuffle is priced at $99 for 512MB! - posted by Bryan

[1:53 PM] iTunes will build a playlist that is the precise size of your iPod shuffle. There's also a new feature for managing how much of your iPod's drive is used for files and how much is used for music. - posted by Bryan

[1:53 PM] The device is smooth, clean lines, and very cool looking. If you think it's b0rked without a display, you are wrong. From what we were shown, it will work, and work well. - posted by Stephen Swift

[1:53 PM] USB 2 for transers, and a 12 hour rechargable battery.  Plugs into PC or Mac. Turn is upside down, and it will hold a lanyard for wearing around your neck. Steve put one on to demonstrate it. - posted by Stephen Swift

[1:52 PM] USB 2 for transers, and a 12 hour rechargable battery.  Plugs into PC or Mac. Turn is upside down, and it will hold a lanyard for wearing around your neck. Steve put one on to demonstrate it.

52:17

The device is smooth, clean lines, and very cool looking. If you think it's b0rked without a display, you are wrong. From what we were shown, it will work, and work well. - posted by Bryan

[1:50 PM] Colume up and down, previous and next, play and stop. There is visual feedback through LEDs (green for play, for instance). - posted by Bryan

[1:50 PM] Yep, this is clearly going the way recent rumors said they would, The iPod shuffle, its name, has no window, and is obviously intended to allow you to listen only through a shuffle. Smaller than a pack og gum, weighs less than an ounce, which is less than 4 quarters. - posted by Bryan

[1:48 PM] Seems to be working up to the Shuffle. - posted by Bryan

[1:48 PM] Refers to competing interfaces as "tortured." - posted by Bryan

[1:48 PM] Says that small displays on flash playets are hard to use. - posted by Bryan

[1:47 PM] Quipped that Apple wants the rest of the 29% that flash players currently hold. - posted by Bryan

[1:47 PM] Steve called the Flash-based music player market a "zoo." - posted by Bryan

[1:46 PM] Going over market share. Steve says that iPod market share has doubled to 65% including all music players (flash-based, etc.) - posted by Bryan

[1:45 PM] "But there is one more thing..." - posted by Bryan

[1:45 PM] Obviously going to a new iPod. - posted by Bryan

[1:44 PM] Showing iTunes on Motorola phones. - posted by Bryan

[1:44 PM] Working with BMW for the next generation BMW car adapter.

Volvo, Scion, BMW, Alfa Romeo, Mercedes, and a couple of other car manufacturers are joining the crowd. - posted by Bryan

[1:42 PM] New iPod announcement... - posted by Bryan

[1:41 PM] Steve is touting how Amazon had three of the Top 5 Consumer Electronics products were iPods. - posted by Bryan

[1:41 PM] Sold 10 miilion iPods, of course, including 8 million in calendar 2004 alone. - posted by Bryan

[1:40 PM] Sold 4.5 million iPods in the December quarter! That's at the high end of most analyst estimates. That is an amazing quarter. - posted by Bryan

[1:39 PM] Moving on to iPod. - posted by Bryan

[1:39 PM] Huh, my scoop this mroning was right, sort of. iTunes Essentials has been revamped, but it wasn't new. So be it. - posted by Bryan

[1:38 PM] Since thanksgiving, Apple has sold 1 million prepaid iTMS gift certificates. - posted by Bryan

[1:38 PM] Did we mention the iMac mini is VERY cool? - posted by Bryan

[1:38 PM] Quickly moving on to iTMS. 230 million songs to date. Steve claims 70% market share. - posted by Bryan

[1:37 PM] Amazing - posted by Bryan

[1:37 PM] The box for the iMac mini has a handle, is quite dainty. - posted by Bryan

[1:37 PM] Second iMac mini is 599, 1.42GHZ G4, 80GB drive, combo drive... - posted by Bryan

[1:36 PM] 40 GB drive. - posted by Bryan

[1:36 PM] 1.25GHZ G4, 256MB RAM - posted by Bryan

[1:36 PM] Comes without a keyboard, mourse, or keyboard. Hooks up to any industry standard display. FireWire, Ethernet, Modem, VGA, DVI, USB. Comes with Panther and iLife '05.

"Priced so that people wanting to Switch have no more excuses."

First is $499! - posted by Bryan

[1:34 PM] It's even smaller than the Cube in terms of length and width, and is, say, 3 inches tall. - posted by Bryan

[1:34 PM] It is largely as described by ThinkSecret. Think of it as being the top 4th of a Cube, maybe even smaller. It's gray. - posted by Bryan

[1:33 PM] It's called the Mac mini! Great name. Perfect for iPod owners. - posted by Bryan

[1:32 PM] Steve quipped he is often asked why Apple doesn't have a stripped down Mac. That's right, the headless Mac is here! - posted by Bryan

[1:32 PM] Steve notes that Pages was made by the same team that designed Keynote. This is a significant new product for Apple that should help the company sell Macs, but I don't think, off the cuff, it is much of a threat to Word, which is far more corporate-oriented.

iWork is only $79. - posted by Bryan

[1:30 PM] It's all very easy to use... - posted by Bryan

[1:29 PM] Phil is stepping us through setting up a family newsletter. Opening the document gives you placeholder text and graphics. That allows users to easily replace the sample text with what they need.

In other words, these templates are not intended for super creative types who want to design their own documents, but rather for consumers who just want to sit down and make their document.

There are lots of drag and drop featues, and text will reform around new images. etc;. - posted by Bryan

[1:27 PM] Phil Schiller is coming on stage to do a demo. - posted by Bryan

[1:26 PM] Steve is showing us some of the many templates included in Pages.Brochures, newsletters. business letters, and several more.

Phil Schiller is coming on stage to do a demo. - posted by Bryan

[1:26 PM] Apple's stock is going up and down like a yo-yo. - posted by Bryan

[1:25 PM] iWork also includes a new app called Pages, which is the word processor. - posted by Bryan

[1:25 PM] Adding Flash and QuickTime output to Keynote 2.

iWork also includes a new app called Pages, which is the word processor. - posted by Bryan

[1:23 PM] Keynote 2 has some significant new features, including a presenter display, new features, new built in themes. Showing off some animation features that are easy to use. - posted by Bryan

[1:22 PM] iWork was created from the ground up to work with iLife. Includes Keynote 2. - posted by Bryan

[1:21 PM] Recapping iLife '05, which will be a bit more expensive at $79. Free on all new Macs, of course.

Announcing iWork! - posted by Bryan

[1:20 PM] You can also create your own loops directly in GarageBand. That will make it much easier for many users to do so. - posted by Bryan

[1:19 PM] That was a very impressive demonstration. - posted by Bryan

[1:18 PM] Steve showed how the music just recorded was manipulatable by draggging around notes in the score.

John and another guitrarist are both playing and recording live in GarageBand, and both are singing. At the same time, a drum track is playing behind them. So that's 4 tracks being recorded at the same time with four other tracks playing simultaneously. That's very impressive for a consumer-level recording package. Amazing. - posted by Bryan

[1:16 PM] john Mayer is back again to show how this works. Note that these features move GarageBand up greatly in terms of usability. For instancei, now a band could actually use the software to play and record all at one time.

The real-time musical notation is amazing. Play the notes, and what you played is scored, live.

John Mayer sang "I didn't win any grammy's for piano..." - posted by Bryan

[1:14 PM] Introducing a new Jam Pack called Jam Pack 4, Symphony Orchestra.

GarageBand 2.0 will have multitrack recording! Real-time music notation. Pitch and timing fixing. Recorded tracks are as flexible as software instruments and loops. A Vocal transformer. - posted by Bryan

[1:13 PM] Moving on to GarageBand. w00t! - posted by Bryan

[1:11 PM] New drag and droop features for creating your themes, and the effects are very cool. - posted by Bryan

[1:10 PM] Steve is showing us the new themes. They look great, of course, but this will take a few minutes. - posted by Bryan

[1:09 PM] New themes, all formats... - posted by Bryan

[1:09 PM] Moving on to iDVD - posted by Bryan

[1:08 PM] Mr. Ando is showing a new HiDef video camera that Sony has. Steve segued into the whole thing from the iMovie HiDef discussion.

Discussing HDV... Whoa, Apple is coming out in support of Blu-ray! That's significant. That it was announced by Mr. Ando at Macworld, BTW, is very much a sign of the importance of Apple to this market. - posted by Bryan

[1:04 PM] Introducing Kunitake Ando, President of Sony. This is an obvious effort to show that Sony and Apple are working together, despite the iPod/Walkman battle. The crowd gave a long, warm welcome of respect with lots of applause. - posted by Bryan

[1:02 PM] "The year of High Definition video," or so Steve is proclaiming." - posted by Bryan

[1:01 PM] That's a HiDef video feed we're seeing, BTW. - posted by Bryan

[1:00 PM] Showing a movie direct from a camcorder. Video looks good. - posted by Bryan

[12:59 PM] iMovie now edits HiDef video! Several sizes supproted, but they went by too fast for me to get them. - posted by Bryan

[12:59 PM] Moving on to iMovie. Faster, non-destrcutive trimming, more transitions and effects, MPEG-4 video support, and Magiv iMovie, which will makeyour movie for you. Amazing. - posted by Bryan

[12:58 PM] A new PocketBook iPhoto book! There are other new sizes, too. 20 pages for 9.99, 19.99, and 29.99. The PocketBook is 3.99! AND IT'S AVAILBILITY THROUGHOUT THE WORLD THE FIRST DAY IT LAUNCHES! - posted by Bryan

[12:56 PM] You can buy books direct from iPhoto now, and photo prints are reduced to 19 cents per print! - posted by Bryan

[12:55 PM] Definitely a cool feature. - posted by Bryan

[12:55 PM] "Now I wanna show you the good stuff." Moving on to the Books...again.

Picking the "Travel" theme for a book. There are some very cool ways to lay out images now, including this very cool mosaic effect, the ability to put images at an angle, the ability to edit phots directly in the Book layout mode. - posted by Bryan

[12:52 PM] Steve showed a new feature that allows you to straighten an image (image rotation, in other words). It was very easy to use with a grid, and it was fast. A very nice feature for consumers. Very cool. - posted by Bryan

[12:52 PM] A note to our readers: Our servers appear to be getting HAMMERED, and some folks have said that page updates are taking a while. Just be patient, and the page will come up. - posted by Bryan

[12:49 PM] Steve is scrolling through 25,000 photos very, very, very fast. This was a sidenote on the way to the book demo. - posted by Bryan

[12:48 PM] There's a very cool new film=strip-like view in the editing window so that you don't have to switch back and forth to edit more than one image.

New transitions. New books. Showing us the new iPhoto Books now. - posted by Bryan

[12:46 PM] New search, a Damacy-esque box, new views, including a calendar view for viewing things by date! New formats, including MPEG 4, where you can store and view movies. Also supports RAW format throughout the application. Steve says it's the best RAW support in the industry. This is huge for professionals. - posted by Bryan

[12:44 PM] Announcing iLife '05. Includes a "Major upgrade" of iPhoto, iMovie, iChat, and GarageBand. - posted by Bryan

[12:44 PM] iLife: "We are leading the digital media revolution with iLife." - posted by Bryan

[12:44 PM] Moving on to final Cut Express HD. Showing some of the features and windows, but not going into details. Brand new will cost US$299, and upgrades will be $99. - posted by Bryan

[12:42 PM] He repeated that Tiger was on track for the first half of this year, and said it will be out "Long before Longhorn." The audience cheered. - posted by Bryan

[12:41 PM] The video images are truly impressive. Of course, he has a fat pipe to the Internet, but we can't stress how good it looks. There are reflections of each window on the virtual table top within iChat. Again, it looks absolutely amazing. - posted by Bryan

[12:39 PM] Moving on to iChat and iSight. Calls chatting video conferencing with H.264. This is actually something we have seen before, but it definitely looks nice. - posted by Bryan

[12:38 PM] Showed a weather Widget that ahd very cool graphics for snow, rain, melting snow, wind. The audience ate it up.

Also showed an eBay Widget that allows you to bid on items you are looking at.

The whole presentation was very nice. - posted by Bryan

[12:37 PM] Showing a live currency converter. Joiked about how far down the dollar is, and quipped "Well, we don't want to use that one.

Note that these effects, ripplies, rotating things, and more, are going to challenge the folks at Konfabulator. - posted by Bryan

[12:35 PM] Looking at Dashboard now. Showing some of the Widgets that have been made. Showed a stock tracker with charts, of AAPL of course. The audience laughed because the trend line was so, shalll we say, up.

The Widgets look great. There are some very cool animation features and other effects.

Also, he looked at the stock, noted "Oh, we're down today. Well, there's still a lot left in the keynote." The audience laughed enthusiastically. - posted by Bryan

[12:32 PM] Steve called it the best video codec in the world, and talked about it being adopted by both Blu-ray and DVD HD, and said that no matter which one wins, Apple is covered. Also, note that Apple has yet to endorse either format.

He's showing some of the amazing scalability features in QT 7. He's making a movie trailer scale from very small to very large, and each iteration looks amazing. Very cool. - posted by Bryan

[12:30 PM] The new features in Mail are very, very cool.

Steve says Apple is launching QUickTime 7. Going over some of the new things in it, including H.264. - posted by Bryan

[12:29 PM] Did a search across several e-mail boxes looking for pictures., Spotlight found them all, and Mail then gave him the option of seeing them in a slide show. Better yet, it offers you the ability to save images directly into iPhoto! - posted by Bryan

[12:27 PM] Spotlight has been integrated into Mail for searching. This should be very significant for searching. - posted by Bryan

[12:27 PM] Moving on from Spotlight to Mail, of all things. "We've got a major update for Mail in Tiger." - posted by Bryan

[12:26 PM] Moving on from Spotlight to Mail, of all things. "We've got a major update for Mail in Tiger." - posted by Stephen Swift

[12:25 PM] The audience is digging the Spotlight demo. Just made a cool screen saver of all his album artwork using Spotlight, and it was super cool - posted by Bryan

[12:24 PM] Steve is on stage

Showing us images of the London Apple Store

Says that it is the second highest volume store in the chain

Steve is now going through some reviews of the iMac G5

BTW, this update is coming to you via the amazing coding abilities of Stephen Swift, a.k.a. Burnum. Browser access is terrible, but Stephen gave us the ability top post to this Live Update page through AIM

Steve said that the iMac G5 is the most popular Mac Apple makes.  Says that 14 million people are using Panther.  Tiger is on track to ship this year, and Steve is briefly talking about some features.

Going through Spotlight demo now, comapred it to Google. Says it's easier. Got a nice life when he showed the one line interface compared to Google's more complex interface. - posted by Bryan

[12:22 PM] built in (instead of 3rd party like Google) - posted by Stephen Swift

[12:22 PM] spotlight demo - posted by Stephen Swift

[12:21 PM] Mac OS X tiger will be shipped the first half of this year - posted by Stephen Swift

[12:20 PM] iMac received a 5 out of 5 from PC mag - posted by Stephen Swift

[12:19 PM] Steve is now moving on to a Tiger demo - posted by Stephen Swift

[12:19 PM] Steve said that the iMac G5 is the most popular Mac Apple makes. Says that 14 million people are using Panther. Tiger is on track to ship this year, and Steve is briefly talking about some features. - posted by Stephen Swift

[4:36 PM] Welcome to TMO's Live Coverage of the Steve Jobs keynote address for Macworld Expo San Francisco 2005. Technical difficulties excepting, we will begin live coverage of the event on Tuesday, January 11th, at 9:00 AM, PST. - posted by Bryan