January 7, 2003

[January 7, 2003] MWSF - Live Coverage of Steve Jobs Keynote
by Staff

Welcome to our live coverage of the Keynote presentation by Steve Jobs, held at MACWORLD Expo, San Francisco, 2003.

[11:12 AM] We will be cleaning this up a bit later. Thanks to everyone in the IRC channel and the forums for hanging out with us! - posted by Bryan

[11:12 AM] End of show. Closing with the Ramone's cover of "Wonderful World." - posted by Bryan

[11:11 AM] Steve says that Apple is trying to drive through the downturn by innovating. - posted by Bryan

[11:10 AM] He asked everyone from Apple to stand up for a round of applause. - posted by Bryan

[11:10 AM] Steve says he read the rumor sites which said that this would be the most boring Macworld ever (laughter), and then started recapping all the great new products the company is releasing. Says "So, I guess you shouldn't believe everything you read." (more laughter) - posted by Bryan

[11:09 AM] Being shown another TV spot, this one tall Chinese basketball player (apologies to sports buff, and Vern Troyer, the actor that plays "Mini-Me" in Austin Powers. The spot shows the basketball player with the 12" TiBook, and Vern with the 17" TiBook. It was quite funny. - posted by Bryan

[11:06 AM] Being shown new commercials, now. Unfortunately, it's Jeff Goldblum doing the voice overs, just like the original TiBook spots. - posted by Bryan

[11:06 AM] Steve's back. - posted by Bryan

[11:05 AM] Movie is over. - posted by Bryan

[11:01 AM] We are being shown a movie presentation for notebooks that include comments from Jonathan Ive and Phil Schiller. - posted by Bryan

[10:58 AM] Steve is touting this as the Year of the Notebook for Apple. - posted by Bryan

[10:57 AM] Shipping the 12" model in two weeks. You can also get it with a SuperDrive if you Build To Order, for US$1999. - posted by Bryan

[10:57 AM] Also bundled with QuickBooks Pro for Mac OS X, priced at US$1799! - posted by Bryan

[10:56 AM] Ships with 867 MHz G4, GeForce 440 GO video card, slot loading combo drive. Bluetooth built in, AirPort Extreme built in. 5 hour battery life. - posted by Bryan

[10:55 AM] No new Macs indeed... - posted by Bryan

[10:54 AM] Also introducing a new 12" PowerBook! It wieghs 4.6 lbs, and is VERY small. - posted by Bryan

[10:53 AM] One more thing... - posted by Bryan

[10:53 AM] Bundled with QuickBooks Pro for Mac OS X. PRICED AT US$3299! - posted by Bryan

[10:52 AM] The battery is new, and Steve says it will last 4.5 hours. We'll believe that when we see it. - posted by Bryan

[10:51 AM] This unit is priced at US$199! That's a MASSIVE price point. - posted by Bryan

[10:51 AM] New base station, of course. It supports 50 users, has wireless bridging (so that you can walk from one base station to another), supports USB print sharing (!!!!!). - posted by Bryan

[10:50 AM] Apple has moved the antennas to the screen, and he is saying that reception is equal to the iBook's. - posted by Bryan

[10:49 AM] Saying that 802.11a is not compatible with anything else, and he said it is doomed. 802.11g is compatible with 802.11b. This is a huge keynote. - posted by Bryan

[10:48 AM] Apple has shipped 2 million AirPort devices. Introducing AirPort Extreme! 54 Mbps. This 802.11g, a new version of the basic technology. - posted by Bryan

[10:47 AM] Built-in Bluetooth! AirPort is built-in. - posted by Bryan

[10:46 AM] FW2 is the long anticipated upgrade to FireWire, and puts out data at 800 Mbps. DVI/VGA output. Modem, 2 USB, PC card slot, line in, and headphones. - posted by Bryan

[10:45 AM] Ships with 1 GHz G4, GeForce 440 GO, and FireWire 800 (surprise!). - posted by Bryan

[10:44 AM] Touting that as an industry first, and there is an automatic light sensor to detect when it's light and dark, making the backlighting automatic, too. Ways 6.8 lbs. It's made of Aluminum, and is anodized, not painted. - posted by Bryan

[10:43 AM] He's showing all of the things you can fit on the display. Steve says the keyboard is the best one from Apple yet, and it's BACKLIT! - posted by Bryan

[10:42 AM] The resolution is 1440 x 900, widescreen aspect (16:10). This is remarkable. - posted by Bryan

[10:41 AM] This thing looks incredible. - posted by Bryan

[10:41 AM] It's the same display from the 17" iMac, and it's still 1" thick. It's the thinnest PowerBook ever, being 1 mm thinner than the current TiBook. So much for the C|Net report of no new Macs... - posted by Bryan

[10:40 AM] 17" POWERBOOK! - posted by Bryan

[10:40 AM] He's looking at portable market share within Apple. Says that Apple ships 35% of its units as portables. Introducing a 17" PowerBook! - posted by Bryan

[10:38 AM] He's touting the TiBook as the best notebook on the market. Says no one has caught up to it in two years, though TMO readers know that there are two units that have copied it. - posted by Bryan

[10:37 AM] He's showing us the TiBook introduction from two years ago. - posted by Bryan

[10:37 AM] "Buckle up, and put on your shoulder pads." - posted by Bryan

[10:37 AM] Everyone int he auditorium gets a free copy on the way out. That seems to be popular with the crowd. Lots of cheering and the like. Steve asks "So, how're we doing so far." - posted by Bryan

[10:36 AM] Keynote is Jaguar only, and it costs US$99. It's available today. - posted by Bryan

[10:35 AM] It includes font controls, anti-aliased graphics, slide controls, layout guides. - posted by Bryan

[10:35 AM] It will import PowerPoint presentations, which got the crowd cheering. IT will export into PDF or QuickTime. The file format for Keynote is being made an open format. Steve says that third party developers will be able to tap into that format to add additional functionality. - posted by Bryan

[10:33 AM] Keynote does disolves and other transitions. It will also do live image manipulation, and relies on Quartz, QuartzExtreme, and OpenGL. - posted by Bryan

[10:30 AM] We are being shown several of the themese available, and they all look most professional. This is so far above PowerPoint as to make the comparision not very accurate. - posted by Bryan

[10:28 AM] There are also various themes one can use, and these too are photo realistic. One can, of course, add in one's own art, too. - posted by Bryan

[10:26 AM] Keynote supports several file types, as well as built in tables and charts. It ships with only 100 images, but these are photo-qulaity images, not the cheap clip-art found elsewhere. By elsewhere, we mean PowerPoint, but you didn't hear it from us. - posted by Bryan

[10:24 AM] Steve is demonstrating some of the features of Keynote. Presentation software is about one step away from watching paint dry for me, but we are going to try and stay awake while he goes through these features. Right now, we are seeing some image layout tools. For instance, you can rotate images directly in Keynote. One can also layer elements within the presentation. Actually, this is pretty darned slick. - posted by Bryan

[10:22 AM] He says "We hired a low-paid beta tester to test this for more than a year. Behind him was a picture of him, which got the crowd laughing. He says he has been using it for his keynotes for more than a year. This is another shot across the bow of Microsoft. - posted by Bryan

[10:20 AM] Another new app is coming, too. It's called "Keynote." It's a presentation application aimed squarely at PowerPoint. Steve says it was "Built for me," meaning him, as it were. - posted by Bryan

[10:19 AM] "Some people have a problem with open source, but we think it's great." that's a bitch slap for Microsoft for those keeping score at home. Steve says the code is being released, including all of the code that Apple improved. That's big news. BIG. It's free and it's available today. - posted by Bryan

[10:18 AM] There is a HUGE list of standards that are supported. It's also based on an open source engine, most likely Gecko. - posted by Bryan

[10:17 AM] Steve cracked a joke saying that there are 10 million sites, and that Appple hasn't had a chance to check them all out. There's a built-in submit feature for when you find a site that doesn't work. That way Apple gets it so that it can be fixed. Now he is recapping Safari's features. - posted by Bryan

[10:14 AM] Address Book Web sites are automatically bookmarked. Think about that for a moment, because it's very nifty for those who use Address Book to manage their contacts. - posted by Bryan

[10:14 AM] It uses a bookmark manager interface similar to Chimera's, but there are drag and drop features addes as well. There is also a slider for renaming bookmarks when adding them. This makes it easier to shorten page names. - posted by Bryan

[10:12 AM] Getting a demo of Safari. The interface is clean. He's showing it to us on a fast Mac, of course, but it is FAST! Off the cuff thoughts is that it is as fast as browsing on Windows. That's just awesome. - posted by Bryan

[10:10 AM] Safari is also big news, IMNHO. - posted by Bryan

[10:10 AM] Caching for Safari seems to be better, and he says bookmark management is simplified, as is overall easeof use. Safari uses the Brushed Metal appearance, and the toolbar has a very small footprint. - posted by Bryan

[10:09 AM] Steve says Apple wanted to innovate in the browser market. The first bit of innovation is google intergration, but that's not all that new. - posted by Bryan

[10:08 AM] Touts it as 3 times faster than IE for HTML rendering. Also says that Java stuff is MUCH faster. - posted by Bryan

[10:07 AM] Steve is going over the reasons why Apple did this. The first reason he says is "Speed," Saying that Safari is the fastest browser on the Mac. - posted by Bryan

[10:06 AM] Something New! It's an Apple branded browser! It's called "Safari." Again, we're being serious. - posted by Bryan

[10:05 AM] Back the the Digital Hub. Giving the intergrated suite a new name of "iLife." No, really. It will be available on January 25th,a nd will be bundled with all new Macs. iTunes will be free download of iTunes, iMovie, and iPhoto. Did you get that? Free downloads. iDVD will be bundled with all three of the other apps at US$49. That's a great way to approach it. - posted by Bryan

[10:03 AM] Prices of blank DVD-Rs are down to US$3 each, and he predicts that within 24 months, they will be down to US$1. - posted by Bryan

[10:03 AM] Steve seems very pleased with the crowd's positive reaction. He's continuing to show us the different layouts you can produce for DVDs. Considering the speed with which the earlier parts of the presentation were going, it's interesting how long he spent on this. - posted by Bryan

[9:58 AM] There are also new interface options for the final DVD. We are seeing an "aging" effect that iDVD can add to scene selections and menu choices. - posted by Bryan

[9:57 AM] Apple has distributed 680,000 copies od iDVD. The new version, 3.0, I believe, has new scene selection features, as well as some new interface enhancements. - posted by Bryan

[9:55 AM] Recapping the various new features in the three iApps. - posted by Bryan

[9:55 AM] He is now going through some new features in iDVD, and the crowd is stoked. - posted by Bryan

[9:52 AM] Another new feature is the ability to pan over still photos, which is a nice slick effect that is part of the Ken Burn's Effect. - posted by Bryan

[9:51 AM] Apple has also added some sound effects from Skywalker Sounds. He's going through some of the very nifty sound effects included, and they are very cool. - posted by Bryan

[9:49 AM] Showing us iTunes intergration by adding in a sound track directly from the iTunes playlists. - posted by Bryan

[9:49 AM] Touting the ability to add still photos to a movie. The feature is called Ken Burn's Effect, named after a documentary producer known for using stills in his movie. iMovie 3 is also now a smaller, standalone window that doesn't take over the entire screen. - posted by Bryan

[9:47 AM] Recapping iPhoto features. Moving on to iMovie 3. Fully intergrated wth iTunes 3, added "Chapters," intergrated with iPhoto, as well. - posted by Bryan

[9:46 AM] More images. We get the point, thanks, Steve. - posted by Bryan

[9:45 AM] Moving on to the "Retouch Brush." We are looking at an image of a child with a gaping wound on his forehead. The Retouch Brush made it very easy to smooth right over the gash. Again, this is a significant tool for consumers. There are lots of people who want to be able to these sorts of things. - posted by Bryan

[9:44 AM] This is a dandy tool for consumers. - posted by Bryan

[9:44 AM] He's stoked about the idea of iPhoto being able to hit the white point on an image of a snowman. - posted by Bryan

[9:43 AM] Looking at editing features now. Showed us a on-click "enhancement" tool. Basically, it auto-corrects digital images for lighting and contrast. - posted by Bryan

[9:42 AM] He made a phot album slide show from a group of photos, and used iTunes to add a sound track to it. - posted by Bryan

[9:42 AM] Says itunes and iPhoto 2 are intergrated. iPhoto 2 has new editing features, and can archive directly to CD or DVD. That's tremendous. If Apple can get the word out on that, there are consumers whoo will really dig it. He's now demonstrating those features. - posted by Bryan

[9:40 AM] He is saying that Apple is intergrating the iApps in a previously unseen way. Specifically says iTunes has hidden features that will be unviled. Introdicuing iPhoto 2. - posted by Bryan

[9:39 AM] Now we're getting to the C|Net story on iApps upgrade for pay. - posted by Bryan

[9:38 AM] He's talking about the industry in general, or rather, the concept of digital devices. - posted by Bryan

[9:37 AM] Steve has moved on to digital devices, and segued into the iApps. - posted by Bryan

[9:37 AM] Steve has moved on to digital devices, and segued into the iApps. - posted by Bryan

[9:37 AM] Steve has moved on to digital devices, and segued into the iApps. - posted by Bryan

[9:37 AM] Steve has moved on to digital devices, and segued into the iApps. - posted by Bryan

[9:37 AM] Steve has moved on to digital devices, and segued into the iApps. - posted by Bryan

[9:37 AM] Steve has moved on to digital devices, and segued into the iApps. - posted by Bryan

[9:37 AM] Steve has moved on to digital devices, and segued into the iApps. - posted by Bryan

[9:37 AM] Steve has moved on to digital devices, and segued into the iApps. - posted by Bryan

[9:37 AM] Steve has moved on to digital devices, and segued into the iApps. - posted by Bryan

[9:36 AM] Steve says there are 5,000 shipping Mac OS X apps, and that except for a few laggards, everything is moved to X. Think Quark. He also says that all new Macs will only boot into X. - posted by Bryan

[9:35 AM] Final Cut Express is priced at US$299. That's a MASSIVE price point, and really raises the bar for the rest of the industry. It's available now. - posted by Bryan

[9:35 AM] He was able to drag a color-correction filter on top of a video, and BOOM! The whole video was lightened, in real time. That's awesome. - posted by Bryan

[9:34 AM] Phil Schiller is showing us some of the things that can be done with the software, doing some real-time effects, and the like. - posted by Bryan

[9:33 AM] This is a pretty big deal, actually. There's a big demand for software of this nature, and this should add a nice new revenue stream for Apple. - posted by Bryan

[9:32 AM] The interface, however, is the same as Final Cut Pro's, making this a great product for moving into serious editing, and even professional editing. - posted by Bryan

[9:32 AM] The big news on this, however, is "Final Cut Express." As it sounds, it's an inexpensive version of the software. It looks like it will be somewhere between iMovie and Final Cut Pro, which is a great target. - posted by Bryan

[9:31 AM] Steve is touting the benefits of the software, saying it's great. - posted by Bryan

[9:30 AM] Moving on to Final Cut Pro. - posted by Bryan

[9:30 AM] The software is being demonstrated for us: We are seeing a bit of mixing, some of the cool effects that can be added to tracks. Crowd loves it. - posted by Bryan

[9:28 AM] We are looking at ProTools, now. Hearing the littany of professional musicians that use the software. - posted by Bryan

[9:24 AM] The crowd really loved the jacket. There was lots of applause. - posted by Bryan

[9:24 AM] Aple is working with Burton to make a new iPod accessory. Burton is a snowboard maker. They are making a jacket for carrying the iPod, and you can change things right on the sleve. The iPod is protected inside the jacket. They will be priced at US$499, and are only available at the Apple Store for the first year. - posted by Bryan

[9:22 AM] Says that 600,000 iPods have shipped, and that in Japan, iPod has 42% market share. - posted by Bryan

[9:21 AM] Currently, we are getting an overview of the service. He acknowledged that there was a bit of a huff over the plan to charge for it, and that there are currentyl 250,000 members. He said he was proud of that. - posted by Bryan

[9:20 AM] Moving on to .Mac. This is a fast paced keynote, similar to New York, which rocked along. - posted by Bryan

[9:20 AM] iCal coverage was brief, talked about the update, and moved on to iSync. He specifically said we would be hearing a lote more from those apps in the coming year. - posted by Bryan

[9:19 AM] We have moved on to iCal. Steve says it's wonderful because it lets people share information. - posted by Bryan

[9:18 AM] Steve is talking about how many people have visited the Apple Stores.
- posted by Bryan

[9:14 AM] We are here, running a little late, with a couple of technical issues, but up and running.
- posted by Bryan

[6:21 AM] Steve has moved on to iApps. - posted by Bryan

[11:11 AM] Join us in the TMO Forums , or in the TMO IRC Channel (Server: irc.macobserver.com, channel: #macobserver, or see our IRC tutorial for exact instructions on getting into the channel) for discussion of the keynote, Macworld Expo, and anything else Mac related! - posted by Bryan


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