.@Tim_Cook called presenting to the journalists a privilege, waved, and walked off stage. That's a wrap!
I love the moment when @tim_cook has the employees stand up to get thanked. It's fab that this is a thing now at #AppleLive events.
.@Tim_Cook is wrapping up. Thanking employees for their hard work on these new products.
.@Tim_Cook says #AppleWatchEdition will start at $10,000 in limited quantities.
Seeing commercial for #AppleWatch. Expect to see this a LOT on TV.
Apple Watch pre-orders start April 10th.
.@Tim_Cook says #AppleWatch will ship on April 24th.
FROM $10k for the Watch Edition, limited number in limited locations. No high end price noted here.
.@Tim_Cook says preorders for Apple Watch begin on April 10th. They will be on display at Apple Stores.
.@Tim_Cook says #AppleWatch (the stainless steel model) starts at $549 and $599 for the two sizes.
Apple Watch (stainless) goes $549-$1099 depending upon size and band.
"Here's two prices, one of which you already knew. And now another video!" @tim_cook is KILLING us!
Now we're getting a video on the stainless steel allow that Apple developed for #AppleWatch.
Apple Watch Sport is $349 for 38mm; $399 for 42mm.
Dear Apple. Apple Watch pricing please. Love, Bryan.
The video is on the aluminium (as Jony Ive says it) alloy Apple developed for Apple Watch sport. Lighter than aluminum, but just as strong.
BUT NOT BEFORE WE SEE ANOTHER VIDEO! For goodness sake...
Moving on to the product line breakdown, which hopefully and finally includes prices.
.@Tim_Cook says Apple Watch will have "All day battery life." Up to 18 hours.
There will be a separate app for Apple Watch apps in iOS 8.2. Available today.
The Apple Watch will be configured from your iPhone using the Apple Watch app.
For the love of Pete, just tell us how much the watch will cost!
Kevin Lynch has a live feed on his Apple Watch that shows his garage and allows him to open the door. That's slick.
Kevin Lynch is demonstrating Shazam on Apple Watch.
Boarding passes on Apple Watch, too, through Passbook.
Kevin Lynch just called a car to Uber. Too bad he's on stage and the guy is just waiting for nothing...
Kevin Lynch took a call on his Apple Watch on stage. It was pretty slick.
IMO, it's absurd how good photos look on this tiny screen. Apple has really done something with Apple Watch.
Apple Pay will give you haptic feedback to indicate the transaction is done.
Double tap the side button and pay with Apple Pay. Put your Apple Watch near the terminal, and done.
I like the idea of tech companies having shorter meetings so their Apple Watches don't hassle them about sitting too long. (:
Time to stand up!
Activate Siri by pushing the Digital Crown or by saying, "Hey Siri..." Apple Watch then displays info without Siri speaking.
Getting a look at Glances on Apple Watch. These are quick snippets of information. Stocks, sports, trending tweets, etc.
Kevin Lynch is on stage to show WatchKit apps developed since November.
All iOS notifications will appear on Apple Watch, as well.
Any notifications you can get on your iPhone you can also get on Apple Watch.
Back to rehashing the things we already know about Apple Watch,
Christy Turlington Burns will run a fitness blog on
I can not imagine a better brand ambassador for everything Apple Watch is than Christy Turlington Burns. A brilliant choice.
You get Christy Turlington Burns, women's health advocate, onstage w/a health tracker that doesn't track any women's fertility/health info?
.@Tim_Cook is bringing Christy Turlington Burns on stage to talk about Maternal Health and her other health interests.
Moving on to video of Christy Turlington Burns running in Africa with Apple Watch.
.@Tim_Cook says Apple gave an Apple Watch to Christy Turlington Burns to put it through its paces. She ran a half marathon with Apple Watch.
Activity Monitor will make recommendations for goals for your next week based on the previous week.
At-a-glance summary of your activity.
Showing Activity Monitor. Another feature we've already seen.
Moving to Digital Touch, an Apple Watch feature shown in September.
"You can finally get calls on your watch!" @tim_cook is excited. Dick Tracy is rolling his eyes.
.@Tim_Cook says he's wanted to be able to send and receive phone calls since he was five years old. Now he can with Apple Watch.
Tim Cook loves being able to receive calls on his Apple Watch
Apple watch shown displaying 60bpm heart rate. @tim_cook: That's so not my heart rate right now...
You can add different features and functionality to watch faces on Apple Watch.
I wondered if we'd get a Mickey Mouse watch face...
.@Tim_Cook walking us through watch faces on the Apple Watch.
Apple Watch is accurate to 50 milliseconds.
"Apple Watch is the most advanced time piece ever created." - @Tim_Cook
"Apple Watch is the most personal device we've ever made. It's not just with you, it's on you." - @Tim_Cook
Tim Cook back on stage. Moving on to Apple Watch.
New MacBook starts at $1,299.
13-inch MacBook will get Force Touch Trackpad, faster processors, more battery life.
MacBook Air will get faster processors, faster storage.
Apple's MacBook starts at $1,299. Another model at $1,599. Joins MacBook Air and MacBook Pro.
Phil Schiller pimped #MacBookLust.
Jony Ive is stepping us through what Phil Schiller already told us, only he sounds way cooler.
Debate at TMO Towers: Does this new laptop eliminate the Air or the Pro with Retina display?
Phil Schiller said Apple's new MacBook is the "World's most energy-efficient notebook." Fade to Jony Ive video.
Cue the Jony Ive product video.
Apple's new MacBook comes in Silver, Space Gray, and "stunning" Gold.
Apple's new MacBook supports power, HDMI, USB, and others in just one port. But that means just one port. Called USB-C. It's reversible.
Phil Schiller says Apple technology allows Apple to fill all the space with batteries. Offers all day performance.
Much discussion about the new keyboard and trackpad tech coming to Apple's peripherals (yes please!).
Apple filled the rest of the space in the chassis with batteries.
They shrunk the motherboard and use the space to fit batteries. Gobs of them.
Processor speed on new MacBook up to 1.3GHz, with burst mode up to 29.GHz.
Intel Core M up to 1.3GHz
New logic board on MacBook is 67% smaller than the 11-inch MacBook Air.
Apple's new MacBook is fanless. Silent!!!
First fanless MacBook.
Apple's new trackpad has a Force Click for added control throughout OS X.
Perspective: iPad OG was 13.4 mm thick. Holy...
Newly-designed trackpad has a "force click" gesture, initially to be used for context-sensitive data.
You can adjust the tension on the trackpad on new MacBook. Wow.
Apple announces new Force Click Trackpad. Includes Apple Watch Taptic Engine!!!
Phil Schiller said new display uses 30% less energy. Battery life should be out of this world.
New MacBook display pannel is 0.88mm thin. Wow. Wow. Wow.
Full 12" display
New MacBook has Retina Display.
Individual LEDs for each key helped make it thinner.
Individual Backlights for each key
Apple's butterfly mechanism is designed to make typing more accurate.
A new keyboard switch? I'm listening... (We hates the current keyboards, precious. We hates them.)
New butterfly keyboard mechanism replaces the old-style, scissor mechanism.
Phil Schiller said Apple had to reinvent everything to make new Macbook. He's walking us through new keyboard that uses a "butterfly" mechanism.
Get a load of that ginormous trackpad!
Phil Schiller is on stage to introduce these new devices.
New MacBook is 24% thinner than the previous-thinnest (the 11" Air)
Apple introduces MacBook in Gold and Space Gray. It weighs just two pounds. 13.1mm thin at its thickest point.
The new MacBook
.@Tim_Cook held this notebook in one hand and closed it with his thumb.
Seeing imagery of a notebook that is insanely thin. Like...wow.
.@Tim_Cook said Apple challenged itself to "reinvent the notebook. And we did it." Watching video now.
Reinventing the notebook, Apple-style.
Apple's Mac has outgrown the PC industry for a decade now. There was just one quarter where that wasn't the case.
The Mac: 10 years of outgrowing the industry.
Look at all this research and tracking for medical info! Don't worry about still not having any capacity for tracking women's health data.
Moving on to Mac.
Research Kit will be released next month.
ResearchKit is Open Source
Apple is making Research Kit open source, immediately nullifying my comment about only Apple being able to do it.
"[The iPhone] is exactly where medicine is going. It has to." - Research executive in Apple's video.
As Dave alluded, this medical research segment is dry. Very dry. But the info is big.
Research Kit is something only Apple can do because it controls the whole widget. Google's Android, not so much.
Dave Hamilton: Wow. New HealthKit feature. Apple has also figured out how to cure sleeplessness. Just watch this keynote. zzzzzzz
Apple will not see your HealthKit or ResearchKit data.
Getting a video for medical research stuff.
Giving away bluetooth inhalers. That sounds really nifty, bluetooth inhalers are a thing?
All these apps feed data to researchers, but give users local data, too.
There's an app for measuring glucose levels, one for heart health. One for Asthma.
There's a vocal tremor test, a gait and walk test, and a finger tremor test.
Apple is getting very serious about medical stuff.
ThThere's a Parkin's Disease testing app...are you kidding me? That's astounding.
Apple is announcing Research Kit. For medical research.
"ResearchKit turns iPhone and HealthKit into powerful diagnostic tools."
Awesome, Jeff Williams is on stage! Wait, who's Jeff Williams?
Jeff Williams is on stage to talk about Medical Research.
Time to talk about HealthKit
Moving on to HealthKit and HomeKit.
"Every major car brand has committed to supporting Car Play." - @Tim_Cook
.@Tim_Cook said iPhone started off as the Internet in your pocket, but says now it is so much more.
700,000 locations in the U.S. take Apple Pay. That includes 40,000 Coke machines.
Tim is moving on to Apple Pay. Apple now has 2,500 banks involved.
700 million iPhones sold. 99% customer satisfaction for iPhone 6.
700 Million iPhones Sold
Note no new Apple TV hardware was announced, just a lower price.
"Apple TV will reinvent the way you watch TV, and this is just the beginning." - @Tim_Cook
Apple has sold 25 million Apple TV units. Apple is lowering the price to $69!
Trailer was excellent. Gorgeous.
Being shown a #GameofThrones trailer premier.
HBO Now. $14.99/month. Launches in April.
HBO exec looks down at the teleprompter a lot. I mean, a lot.
"All you need to get HBM now is broadband and an Apple device."
HBO streaming service will be standalone, as expected. Apple and Apple TV are exclusive partners "at launch."
.@Tim_Cook just plugged Veep, Silicon Valley, "and of course our favorite, 'Game of Thrones.'"
Starting with Apple TV—specifically HBO.
Apple now has 453 stores, and claimed 120 million visitors last year. Impressive.
.@Tim_Cook is wishing everyone a happy good morning. He has become so much more comfortable on stage.
Fairly sure Apple had the smog Photoshopped out of this video.
Starting off with a video about the West Lake, China Apple Store.
Nice to start with the video and Chinese letters, Apple. ;) Here we go!
I've so been looking forward to this event.
People are getting seated, the live feeds are streaming and the music is playing (currently "Busy Earnin'" by Jungle)
Tune in on Monday morning as our coverage begins with pictures, commentary, blow-by-blow and more.
Archive of our previous Live Blog Coverage: 1999 - 2017