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And that's a wrap. Tim Cook is inviting us to the hands-on area.
"We hope you love these products as much as we loved creating them."
Tim's clearly excited about this 4th-gen iPad.
iPads, iPods, new iPhone, new iMac, revamped notebook line.
Tim Cook is going through Apple's accomplishments (in terms of products shipped) for 2012.
Tim Cook is back on stage
iPad mini pricing details (all models)
iPad line-up pricing.
Smart cover colors (also (RED))
the Cellular versions "about" ship 2 weeks later.
Pre-orders start 10/26, Wi-Fi ships on November 2nd.
iPad mini: $329 with 16GB WiFi
Video's over. Back to work with Phil Schiller here.
(hey, I'm working my butt off here, I get a joke every now and then, right? ;)
I suppose that means you won't have to wonder if one of the cells in your battery has gone bad. ;)
Has the largest, single-cell battery that Apple has ever designed.
This video's taking forever, folks. New Smart Cover in the iPad mini, though. No hinge on the Smart cover, it just wraps around.
iPad mini: Every inch an iPad
Video time again.
Dual-core A5, 10-hour battery life for iPad Mini.
5MP iSight camera. LTE wireless, 802.11a/b/g/n Wi-Fi (both 2.4GHz and 5GHz), lightning connector.
Schiller walked us through quite a few iPad vs. Android 7" comparisons, finally ending with the "well, you know... " -- inferring it's better.
Web browsing on 7.9" iPad mini vs. 7" Android tablet
iPad mini landscape and portrait in Mail
Now we're talking iPad mini vs. Android.
the 1024x768 resolution means that all iPad apps just work on it natively (obviously not retina, of course)
iPad mini vs. iPad 2
7.9" screen. 1024x768 (same as iPad 2)
"What resolution did we use?"
Schiller with iPad mini
iPad mini: 7.2mm thick. 0.68lbs
and it's called the 'iPad mini'
And there's the "mini" iPad
16GB WiFi at $499, rest as expected (thus far)
Lightning connector, naturally. And retina display.
Sprint in US will support iPad
Front-side camera has FaceTime HD
Apple A6X Chip in the iPad (4th gen). Doubles CPU and Graphics performance.
iPad 4th generation
"We're not taking our foot off the gas" (with iPad). With that Phil Schiller's back... it's product time!
iBooks Author now allows embedded mathematical expressions
2500 U.S. Classrooms with iBooks
iPad vs. Personal computer shipments
Includes new Portrait-only template. Publishers can use their own fonts embedded in the books.
New version of iBooks Author today.
"The iBooks textbooks are enough to make you want to be a kid again."
to thank them yourself and learn more!
Again, we'd like to thank Parallels for sponsoring our live blog today. When this is over, visit them at
Now moving on to how well the iPad has been embraced by education.
Cook is talking up all the benefits of the iPad. Clearly talking about why the iPad works, and what *isn't* going to be lost by going to something ... smaller, perhaps?
91% of tablet web traffic is from the iPad. Why, asks Cook, "because people love their iPads."
"It seems like every day there's another tablet shipping"
27" iMac Specs and Price
21" iMac Pricing and Specs
100 Million iPads sold as of two weeks ago!
Tim Cook back on stage to talk iPad
$1799 for 27" iMac base model, ships December.
21" iMac does NOT have a Fusion Drive
iMac comes with wireless keyboard and wireless mouse by default, and you can buy an external USB superdrive
Actually, it's not RAID 0. The OS sees two separate drives and presents one logical volume to you, but the OS is actually aware of where things are stored. This is interesting implementation.
New iMac Ports
Apple "Fusion Drive" with 128GB flash storage and 1TB or 3TB HDD, fused together (in software, presumably RAID 0?)
New iMac guts and specs
2 new displays using "Plasma deposition process."
Schiller and an actual iMac.
Next gen iMac with edge-to-edge glass
This thing iS REALLY thin
Next gen iMac
Many think of the iMac as the flagship of the Mac product line.
We said this was a big day for the Mac. We have one more Mac to talk about: iMac
MacBook Pro Lineup
Mac Mini 2.5GHZ dual-core i5 4GB RAM 1TB HDD $599
Next: Mac mini. "You knew there would be something called 'mini' in this presentation."
New 13" MacBook Pro Pricing.
Starts shipping today.
$1699 for 2.5GHz dual-core i5 8GB Ram, 128GB flash
More MBP 13" Specs.
Up to 7 hours of battery life!
2560x1600 Resolution on the 13" MacBook Pro
4,096,000 pixels making it the world's *second* highest resolution notebook display (the 15" MacBook Pro is, of course, the first)
This has a retina display, folks.
20% thnnger, only weighs 3.5 lbs.
In typical Apple fashion we're going to take our best product and make it better. New 13" MacBook Pro!
Schiller: 13" MacBook Pro is the Number 1 selling Mac
Phil Schiller coming on stage.
Cook: We are NOT standing still. We are going to continue innovating with the Mac. And we'll show you this morning.
Cook: The Mac is the #1 desktop AND #1 notebook in the US.
Now talking about the Mac. The Mac outgrew the PC market by 7 times last year.
New iBooks is available today in the App Store.
Today Apple's announcing a new version of iBooks with Continuous Scrolling
1.5 Million Books available in iBooks. 400 Million books downloaded since iBook Store's inception.
And now we're moving onto iBooks
$6.5Billion paid to developers.
Customers have now downloaded 35 billion apps from the store.
275,000 iPad apps in the App Store.
300 billion iMessages sent. "Maybe more now!" (with a chuckle)
Now Talking about Mountain Lion and iOS integration, including Documents in the Cloud and iMessage
Cook: 200 million devices running iOS 6
Cook: Apple has sold over 3 million iPhone 5s
The video's over. Tim Cook is back out.
Now watching a video about the new iPhone.
Cook is reminding us that iPhones sold out in the first weekend.
Really exciting things to share. Starting with iPhone.
Tim Cook is on stage
Seated and technology appears to be working in our favor.
"Cell phones to silent, please."
We'd like to thank Parallels for sponsoring our live coverage today. Be sure to visit
In we go
We're moving in
It appears as though they're corralling attendees in a bit, but it's slow going. No rush yet.
Media badge acquired
VIP check in
Media check in
They've raised the gates and are beginning registration.
And, of course, the satellite trucks
Folks are already lined up here.
Bryan took a few pics of the theater earlier today. Looks like Apple has been busy!
Psychedelic colors with Apple logo highlights adorn the front of the theater.
Our coverage will start Monday night once Dave's on the ground in San Jose. See you then!
Archive of our previous Live Blog Coverage: 1999 - 2015