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Apple Back to the Mac Event on October 20th, 2010

[6:30 PM] Bryan: Thanks for tuning in, everyone. Check out our full coverage for more information on Apple's announcements.
[6:30 PM] Bryan: This was a very satisfactory Mac event, IMO. Lion looks great, iLife looks awesome, and the new MacBook Air is really something.
[6:29 PM] Dave: That's it. We're done, and Apple's playing "Boplicity" from Miles Davis on the way out.
[6:25 PM] Bryan: If I can do mobile recording on a 13.3" Air, I will definitely move to one the next time I replace my laptop.
[6:25 PM] Dave: (Now showing an extended Apple-produced promo video for the MacBook Air)
[6:23 PM] Dave: Clearly has MagSafe power, USB, audio (presumably dual-purpose analog/digial)
[6:23 PM] Bryan: I would like to have seen faster processors on these devices, but it's still VERY impressive.
[6:22 PM] Dave: Both MacBook Airs are available starting today. No discussion of ports or RAM expandability.
[6:22 PM] Dave: 13.3inch with 1.86GHz Core 2 Duo is $1299 with 128GB, $1599 with 256GB.
[6:22 PM] Bryan: Holy smokes, $999 for one of these things? And $1,299 for the 13.3" model? That is AGGRESSIVE pricing for the form factor and features.
[6:21 PM] Dave: Pricing starts at $999 for 11.6 inch, 1.4GHz, 64GB flash memory; up to 128GB for $1199
[6:21 PM] Bryan: I knew we were getting a new MacBook product line without an optical drive today, but I am very surprised that Apple is releasing *two* MacBook Air models considering their lackluster sales so far.
[6:20 PM] Dave: 11.3 inch is 2.3lbs (vs 2.9 lbs), all the same guts, full size keyboard, 1366x768px screen.
[6:19 PM] Dave: 13.3" MacBook Air has a younger brother: 11.6 inch.
[6:19 PM] Dave: Inside is flash storage (not inside an SSD container, it's right on the board), 802.11n WiFi, Core 2 Duo, GeForce 320m, memory, stereo speakers, and 4 cells of batteries. From a glance, batteries are 60-70% of the size of this thing's guts.
[6:17 PM] Bryan: Steve emphasized the silent operation afforded by SSD. He's a huge fan of silent computers, going back to the Apple III (when technology couldn't support fanless computers).
[6:17 PM] Dave: Wireless web browsing: 7 hour battery life; 30 day standby.
[6:17 PM] Dave: Flash memory: Instant on, up to 2x faster (than hard drives), much more reliable, 90% smaller & lighter, silent operation.
[6:16 PM] Dave: No optical drive, no hard drive. All flash storage, complete solid-state storage.
[6:16 PM] Dave: And with that, folks, away goes "iSight"
[6:16 PM] Dave: Core 2 Duo, NVIDIA GeForece 320m, FaceTime camera
[6:15 PM] Dave: 13.3 inch LED backlit 1440x900 pixel display. More pixels than on a 15inch MacBook Pro today.
[6:15 PM] Bryan: This is the MacBook Air I would replace my Pro with.
[6:15 PM] Dave: New MacBook Air is complete aluminum unibody construction. Full size keyboard, full size trackpad
[6:14 PM] Dave: Tapers down to 0.11 inch (don't cut yourselves, folks!). 2.9 pounds.
[6:14 PM] Dave: 0.68 inch at its thickest point.
[6:14 PM] Bryan: There is something fantastically funny about Steve Jobs using the phrase "hooked up" in a keynote presentation. :)
[6:14 PM] Dave: New MacBook Air: "We think it's the future of notebooks"
[6:13 PM] Dave: "What would happen if a MacBook and an iPad hooked up?"
[6:13 PM] Dave: iPad features: Instant on, great battery life, Amazing standby time, Solid state storage, more
[6:13 PM] Dave: What would happen if a MacBook met an iPad. Here we go folks.
[6:13 PM] Dave: Just like "Back to the Mac" has benefit for software, it also has benefit for hardware.
[6:12 PM] Dave: Steve's touchy-feeliness has left and his bravado is in full force.
[6:12 PM] Bryan: "But there is..One more thing..." :)
[6:12 PM] Dave: But there is One More Thing™
[6:12 PM] Dave: Mac OS X (10.7?) Lion coming Summer '11
[6:11 PM] Dave: Don't forget: FaceTime for Mac beta coming (presumably later) today!
[6:11 PM] Bryan: Steve mentioned that developers will be able to submit apps for the Mac App Store. Clearly Apple will exert at least some level of control over content. I'll hazard it will be the same level of control as on iOS.
[6:11 PM] Dave: Steve is recapping the highlights. Mac market share, retail stores, iLife '11, everything we've already heard.
[6:10 PM] Dave: Apple will begin accepting App submissions from developers in November.
[6:10 PM] Bryan: I am super excited about the Mac App Store coming to Snow Leopard.
[6:10 PM] Dave: Steve's now going back to the Mac App Store: we don't want to wait for Lion. It will be open, available on Snow Leopard, and it will be open within 90 days.
[6:09 PM] Dave: Steve Jobs is back on stage. "We will unveil this over time as we get closer to releasing it." Plan is to release it Summer '11
[6:09 PM] Bryan: Craig seemed really nervous doing his demo. His fingers were shaking, but we only know that because the camera was showing us all the cool gestures he was using on his Magic Mouse.
[6:08 PM] Dave: New Mission Control interface is interactive, you can dig into windows inside it.
[6:07 PM] Dave: Now showing Mission control -- pulls up an Exposé view of all windows, full screen apps, dashboard, desktop, and the Dock stays on the bottom. Just click on what you want, and you're there.
[6:06 PM] Dave: You can flick between a windowed interface and full-screen interface.
[6:06 PM] Dave: "As a Mac user I love working with windows. [pause] I mean windows, not Windows."
[6:06 PM] Dave: New Keynote has full screen mode. You use flick gesture to get from one full screen app to the next.
[6:05 PM] Dave: Seems Apple is going to make Numbers, Pages and Keynote available as separate apps in the Mac App Store within Lion.
[6:04 PM] Dave: App Pages are also similar to what we see on iOS. You can rearrange, create folders, swipe from page-to-page, all good.
[6:03 PM] Bryan: We haven't heard about the kinds of control Apple will maintain over content on the Mac App Store.
[6:03 PM] Dave: Showing a purchase of Pages - detail page very similar to iPad, too. One click buy, then the app icon floats from App Store to the Dock. It downloads, authenticates, and you're good to go.
[6:02 PM] Dave: Very similar to iPad and iPhone version, as you would imagine. Same charts, categories, updates, etc.
[6:01 PM] Bryan: Apple's executives are better looking than every other major tech company. Funny, that.
[6:01 PM] Dave: Craig Federighi on stage to give us a Lion sneak peak. App Store first.
[6:00 PM] Dave: "We have four of these things, wouldn't it be great to unify them all?" Now called "Mission Control"
[6:00 PM] Dave: One more thing they want to show us today: getting there by talking abotu Exposé Full screen apps, Dashboard, and Spaces.
[6:00 PM] Dave: Mac App Store: One-click downloads, Free & Paid apps (70/30 developer split), Auto install, auto app updates, apps licensed for use on all your personal Macs.
[5:59 PM] Dave: Mac App Store: "We believe this will be the best place to get apps for your Mac. It won't be the only place, but we believe it will be the best."
[5:59 PM] Bryan: OK, the Mac App Store will NOT be the only way to install apps on your Mac. That's the perfect way to do it IMO!
[5:58 PM] Dave: Those 3 devices (and, presumably, others like them) will be the way you interface multi-touch with Mac OS X.
[5:58 PM] Bryan: Thank goodness, no touchscreen Macs (yet). That wasn't a (possible) direction I was keen on at all.
[5:58 PM] Dave: "This is why we've perfected our multi-touch trackpads over the years" -- showcasing the notebook trackpads, Magic Mouse, Magic Trackpad
[5:57 PM] Dave: First up: Multi-touch gestures. We've done tons of user testing on touch surfaces on the Mac. "Touch surfaces don't want to be vertical. It's ergonomically terrible."
[5:56 PM] Dave: More iOS features coming back to Mac OS X Lion: Auto save, Apps resume when launched.
[5:56 PM] Dave: iOS features coming back to Mac OS X Lion: Multi-Touch gestures, App Store, App Home Screens, Full screen apps
[5:56 PM] Bryan: Finally! Mac software on the App Store! Brilliant, as long as we aren't limited to the walled garden on our computers.
[5:55 PM] Dave: "We're inspired by some of those innovations in the iPad and iPhone, and we'd like to bring them Back To The Mac!"
[5:54 PM] Dave: "We started with Mac OS X, and we created from it a version called iOS, and we invented some new things, and we perfected it over the years."
[5:54 PM] Dave: Steve about to preview Mac OS X Lion.
[5:53 PM] Bryan: It's very interesting that FaceTime isn't a part of iChat. I can't fathom why Apple would make it a separate app. Ah, unless they intend to release a Windows FaceTime app, too. That's likely the case.
[5:53 PM] Dave: 7 releases of Mac OS X in the last decade.
[5:53 PM] Dave: Next up: the entrée for today: Next release of Mac OS X.
[5:52 PM] Dave: Beta release of FaceTime for Mac available today!
[5:52 PM] Dave: FaceTime Mac auto rotates into landscape when mobile user rotates landscape (since, of course, most of you don't want to have to rotate your monitor)
[5:52 PM] Bryan: Good ol' Phil. :)
[5:51 PM] Dave: This is a separate app, and is apparently NOT part of iChat. He called Phil.
[5:51 PM] Bryan: Sorry Yahoo! I know you brought video conferencing from iPhone to computer before Apple, but now that it's available through FaceTime we aren't likely to care all that much.
[5:51 PM] Dave: Pulls your Address Book data in, works Mac-Mac, Mac-iPod touch, Mac-iPhone 4
[5:50 PM] Dave: #1 request: can we do FaceTime calling between iDevices and the Mac. Answer: FaceTime for The Mac.
[5:50 PM] Dave: 19 million "devices with FaceTime on it."
[5:49 PM] Dave: Talking about FaceTime now.
[5:49 PM] Dave: Highlighting Greg Gilley, engineering manager for iLife.
[5:49 PM] Bryan: Nice! iLife '11 is available today! Time to get it. :)
[5:49 PM] Dave: iLife '11 available today.
[5:49 PM] Dave: Or not. It's free with every new Mac (as always), and you can upgrade existing Macs to iLife '11 for $49.
[5:48 PM] Bryan: The How Did I Play feature is another nice tool, and it makes GarageBand that much more relevant to more people.
[5:48 PM] Dave: We're finished with iLife '11
[5:47 PM] Dave: You can then look back and see what you did. It keeps a history of all the times you've attempted a tune. It graphs your progress for you, too.
[5:47 PM] Dave: This shows you, in real-time, when you play the wrong note or are out of time. It keeps score in the corner, too.
[5:46 PM] Dave: Now demoing "How did I play" with a live keyboard player on the stage.
[5:44 PM] Dave: Now onto Music lessons.
[5:44 PM] Bryan: For the record, Dave is not talking about The Macworld All Star Band. Oh wait, maybe he is...
[5:43 PM] Dave: FlexTime makes it possible to extend notes out. This will require some experimentation, but I think it's going to be a handy tool.
[5:43 PM] Bryan: Xander Soren: Flex Time is like spell check for bad music. That's awesome! :)
[5:42 PM] Dave: "An automatic spell checker for bad rhythm" -- Can you bottle that and make it look like a beer bottle so I can give that to my (unnamed) bandmates?
[5:42 PM] Dave: Groove Matching: You select one track to be "Groove track" -- it then instantly analyzes the track (and the "human feel") and applies that groove to the rest of the instruments in the song (yes, these are live instruments, not MIDI)
[5:41 PM] Bryan: Apple Craiglist Post: Wanted: Band that can't play. The worse, the better.
[5:40 PM] Dave: Oh sure, this demo they used had 3 kids playing real instruments along to a drum loop. Nice... replace the drummer right out of the gate. Thanks, Apple. ;)
[5:39 PM] Dave: Xander Soren, product marketing manager, now demoing GarageBand 11
[5:39 PM] Bryan: Holy smokes, Flex Time is being brought to GarageBand! That's super high end, or at least it used to be.
[5:39 PM] Dave: New GarageBand features: Flex Time, Groove Matching, more guitar amps & effects, New piano & guitar lessons, new "How did I play?" feature.
[5:39 PM] Bryan: iMovie includes scores recorded by what I believe is the London Philharmonic Orchestra that you can use. No, really, you. How cool is that?
[5:39 PM] Dave: GarageBand 11 coming next.
[5:38 PM] Dave: He made a point of saying, "You know, Randy -- along with his team -- invented all of this stuff." Clearly wanting to showcase how much talent is at Apple.
[5:38 PM] Dave: Steve's back on stage.
[5:38 PM] Bryan: Seriously, you need to watch these example trailers (and hopefully Apple will also post a video showing you how easy they are to make) to understand how awesome they are.
[5:37 PM] Dave: Indeed, these trailers really come together so well, and are totally built to use the <10 clips that we all create with our iPhones. This is going to be fantastically fun.
[5:37 PM] Dave: Now showing some movie trailers created with iMovie 11.
[5:36 PM] Bryan: Wow. Wow. Wow. Wow. That trailer was stupidly cool.
[5:33 PM] Bryan: Wow. The Faces identifying technology being brought to iMovie is just amazing.
[5:33 PM] Dave: iPhoto's face detection brought to iMovie, but not to identify specific people, it simply identifies the number of people in a shot, and whether it's tight, medium, wide, group, single, etc.
[5:32 PM] Dave: Trailer widget asks for different clips: action shot, groups, etc. Then builds the trailer.
[5:31 PM] Bryan: I love these new effects in iMovie. Talk about being able to make a home-produced movie look professional...Apple has raised the bar here, IMO.
[5:30 PM] Dave: Movie Trailer widget to create trailer-type videos from your own movies. You fill out a form with name, date, cast members, and other details. Widget creates the trailer for you.
[5:29 PM] Dave: 24fps support included, too.
[5:29 PM] Dave: Similar to Instant Replay, they added a "Flash and hold" widget, with optional Ken Burns effect.
[5:28 PM] Dave: Single-step instant replay. Highlight a portion of a clip, choose instant replay, set a speed (i.e. 50%) and let 'er rip. Even adds an "Instant Replay" title.
[5:28 PM] Bryan: We're seeing a lot of pro-level tools being brought to bear in iMovie, but they've made them pretty darned easy to use. That's some feat.
[5:27 PM] Dave: Audio effects are previewable live.
[5:27 PM] Dave: Level and fade in/out controls now are now possible live in the clip, and you see the effects live on your screen. You can also create segments and effect volume levels live in the clips, too.
[5:25 PM] Dave: On stage is Randy Ubillos to talk about iMovie.
[5:25 PM] Dave: New iPhoto 11 features: All new audio editing, one step effects, people finder, news and sports themes, auto movie trailers.
[5:24 PM] Dave: New iMovie. Better audio editing is here!
[5:24 PM] Bryan: Steve's face seemed genuinely proud when he said, "This is why we do what we do."
[5:23 PM] Dave: Steve's a little more touchy-feely than normal. "I think that's awesome... this is why we do what we do."
[5:23 PM] Dave: Phil's done, Steve's back.
[5:22 PM] Dave: New to iPhoto 11 are Letterpress cards: The covers of these are made using a raised plate printing method. It also debosses the paper, and you can feel the card.
[5:22 PM] Dave: New "project view" in iPhoto 11. A bookshelf view (similar to iBooks in looks) lets you see all the stuff you've created. You can select and dig deeper here, of course.
[5:21 PM] Bryan: But, I will have to go all curmudgeonly if you can only use these new features in Full Screen mode.
[5:20 PM] Bryan: The new book creation mechanism is really easy to use. All the smart technologies used to produce the layout are just that, smart.
[5:20 PM] Dave: New full-screen interface for creating books does some automatic book creation, auto-built from albums. Uses key photo as cover, uses ratings to highlight as larger photos, uses timestamps to group photos together. Then you can customize from there.
[5:18 PM] Dave: New "Sharing" panel shows details about each photo. Shows who you've emailed it to, where you've posted it, and even Facebook comments made to the photo there.
[5:18 PM] Bryan: I've known people who hate the HTML e-mail templates Apple has been adding, but I think they're terrific, especially for non-techies. These new iPhoto e-mail templates are really slick.
[5:17 PM] Dave: Select photos, click Share->Via email, and it creates the email inside iPhoto (again, very similar to how it's done on the iPad)
[5:16 PM] Dave: Now on to enhanced emailing of multiple photos.
[5:16 PM] Bryan: We're seeing some of the transitions developed for Keynote being brought to iPhoto in these templates. That's pretty cool, and in hindsight, obvious. Of course, it wasn't obvious to me until Apple showed me. :)
[5:16 PM] Dave: More Vince Guaraldi Peanuts music behind their "Holiday Mobile" theme with photos hanging from virtual strings over a snowy background.
[5:15 PM] Dave: Emphasis on enhanced, auto-generated slideshow themes.
[5:14 PM] Dave: New full-screen album view is similar to iPad view. Also automatically pulls down your Facebook and Flickr photos (if you like)
[5:14 PM] Bryan: The automated slideshow stuff is simply incredible. It makes Places a lot more relevant to more users, and it's super cool to watch, too.
[5:14 PM] Dave: Phil's showing a slideshow of photos on a map. Pretty.. nifty!
[5:13 PM] Bryan: I should think that Full Screen mode is particularly enjoyed by long-time Windows users. I've no data on that other than lots of experience talking and working with Windows users on the Mac.
[5:12 PM] Dave: Full screen for events, Faces, Maps.
[5:12 PM] Bryan: For those keeping score at home, Phil Schiller is using a Magic Mouse, rather than a Magic Trackpad.
[5:11 PM] Dave: New full screen modes are built to spend your entire time in iPhoto in full screen mode if you so choose.
[5:11 PM] Bryan: Note to Apple: Please ring Facebook integration to Ping. Just saying.
[5:11 PM] Dave: Phil Schiller on stage to demo iPhoto 11
[5:10 PM] Dave: New Facebook enhancements, better photo emailing, new slideshows, and a "Big leap in books" (both in how you make the books and print quality), also adding letterpress cards.
[5:10 PM] Dave: Response to iPhoto's full screen mode was so positive that they've added New full screen modes so "you can LIVE in full screen mode."
[5:09 PM] Dave: iLife 11 has same apps in it, and we're looking at 3 today. Starting with iPhoto 11.
[5:09 PM] Dave: iLife 11 announced today.
[5:09 PM] Dave: Now talking about iLife. "It's why some people buy a Mac!"
[5:08 PM] Dave: Steve says he heard a lot of phones beeping, asked everyone to flip the silencers on their phones.
[5:08 PM] Bryan: That the China stores have the highest traffic is fascinating to me given the proliferation of CHEAP CHEAP CHEAP PC hardware and pirated software in that market.
[5:08 PM] Dave: Tim Cook's done for now. Back to Steve.
[5:08 PM] Dave: The stores in China are the highest trafficked of ANY of the Apple stores.
[5:07 PM] Bryan: Tim: "The tent with the Mac is getting larger and larger."
[5:07 PM] Dave: 50% of Macs sold in Apple's 318 retail stores are new to the Mac.
[5:07 PM] Bryan: I agree with Dave. Tim and others are being given on-the-job training for representing Apple.
[5:06 PM] Dave: Tim Cook is going through lots of surveys showing the Mac and Apple #1 in customer satisfaction, etc.
[5:06 PM] Dave: Another point of this event is to show that Steve Jobs isn't the only one who does anything or speaks for Apple.
[5:05 PM] Bryan: Tim's Autodesk comment elicited a chuckle from the audience.
[5:05 PM] Dave: Autocad is bringing their flagship product to the Mac. Tim Cook: "We've coveted this product for a LONG time."
[5:05 PM] Dave: Valve is bringing titles simultaneously to Mac and PC. "Great shot in the arm for gaming on the Mac."
[5:04 PM] Bryan: The point of this part of the event is squash any notions that Apple is killing the Mac any time soon.
[5:04 PM] Dave: Mac developers growing at 30k per month.
[5:04 PM] Dave: 600,000 registered Mac developers
[5:03 PM] Dave: Macs have 20.7% of US consumer retail market share. That's HUGE!
[5:03 PM] Bryan: The Mac performance over the last several years truly has been phenomenal.
[5:03 PM] Dave: That's versus 11% PC growth. This is 4 years in a row that the Mac's growth has outpaced the market.
[5:03 PM] Dave: Last quarter the Mac grew 27% year-over-year
[5:03 PM] Bryan: Tim Cook is showing us how important the Mac business is to Apple. The Mac business split off into a separate business would rank as #110 on the Fortune 500.
[5:02 PM] Dave: Mac installed base is just shy of 50MM users worldwide
[5:02 PM] Dave: 13.7 million Macs FY 2010
[5:02 PM] Dave: Tim Cook: "We have no plans to make the Mac a standalone company" but, if it were, it would be 110 on Fortune 500 list
[5:01 PM] Dave: That 33% was $22 Billion (Mac revenue FY 2010)
[5:01 PM] Dave: Tim Cook on stage talking about Apple's revenue. Mac made up 33% of last year's revenue.
[5:01 PM] Bryan: Steve continues to look better every time we see him.
[5:01 PM] Dave: "Because we're in a more intimate setting, we're going to let some of the engineers who worked on these products demo them to you."
[5:00 PM] Dave: Steve Jobs is on stage. "We've got some fun stuff to share with you this morning."
[4:57 PM] Dave: And there we go with Vince's more popular number, "Linus & Lucy"
[4:57 PM] Dave: And if you think that sounds like Peanuts music, it's because this is "El Matador" from none other than Vince Guaraldi, the composer of your favorite Peanuts theme
[4:55 PM] Dave: Is that "All of You" by Miles Davis? I think it is.
[4:52 PM] Bryan: Checking in for some color commentary.
[4:47 PM] Dave: Hi folks. We're setup and ready here. Technology-permitting (which it seems it will, at the moment!), the show begins for you (and for us) Real Soon Now.
[2:52 PM] Dave: Today is Apple's "Back To The Mac" event. TMO will be providing coverage at http://www.macobserver.com/ and, technology-permitting, live play-by-play here, as well.
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