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WWDC 2010 Keynote Live Blog Coverage on June 7th, 2010

[6:56 PM] Stephen: Apple is at the crossroads of Technology & Liberal Arts as Steve likes to say.
[6:55 PM] Dave: More pix coming in the next few minutes, though, so stick around. ;)
[6:55 PM] Bryan: Thanks everyone!
[6:55 PM] Dave: And that's it, back to Satchmo!
[6:53 PM] Stephen: 88 countries by the end of Sept
[6:53 PM] Dave: Steve is thanking all the teams that have "worked their tails off" for the last 18 months to create iPhone 4
[6:53 PM] Stephen: iPhone 4 16GB $199, 32GB $299
[6:53 PM] Stephen: iPhone 4 16GB $199, 32GB $299
[6:53 PM] Stephen: iPhone 4 16GB $199, 32GB $299
[6:51 PM] Dave: Custom glass that's comparable in strength to sapphire crystal (the same stuff used for "scratch proof" watches)
[6:50 PM] Stephen: iPhone 4 in black and white
[6:46 PM] Dave: Video calling, like the Operation game, will take a very steady hand.
[6:45 PM] Dave: Yes, all 3 will upgrade for free, including iPod touch
[6:45 PM] Dave: IOS 4 upgrades for iPhone 3GS and iPhone 3G (the latter sans multitasking) and for iPod touch free on June 24th
[6:44 PM] Dave: Accessories: $29 dock. Apple also has a qraparound "bumper" case, comes in colors. $29
[6:43 PM] Stephen: FaceTime features
[6:43 PM] Dave: 18 countries in July, more in August, will have 88 countries by end of September
[6:42 PM] Dave: Ships in 5 countries on June 24. Preorders start June 15
[6:42 PM] Dave: New pricing. iPhone 3GS 8GB $99
[6:41 PM] Dave: AT&T: if your contract expires any time in 2010, you are eligible to upgrade. Essentially 6 months early eligibility.
[6:41 PM] Stephen: More people using FaceTime
[6:41 PM] Stephen: More people using FaceTime
[6:40 PM] Dave: iPhone 4 comes in two colors, black and white. With 2 year contracts, $199 for 16GB, $299 for 32GB
[6:40 PM] Dave: FaceTime uses H.264, SIP, RTP among others.
[6:39 PM] Stephen: FaceTime is WiFi Only
[6:39 PM] Stephen: FaceTime is WiFi Only
[6:39 PM] Dave: Steve says, "this is one of those moments that reminds us why we do what we do."
[6:38 PM] Dave: Applause at example of sign-language video calling between presumably deaf people
[6:38 PM] Dave: I really hope Skype can tap into these cameras and integrate them so we can call iPhone to PC
[6:37 PM] Stephen: Front & Rear Camera
[6:37 PM] Dave: "Apple will ship 10 million FaceTime devices this year"
[6:36 PM] Stephen: FaceTime
[6:36 PM] Dave: Wifi only in 2010... "need to work a bit with the cellular providers"
[6:35 PM] Dave: Can switch between front and rear cameras. Portrait or landscape.
[6:35 PM] Dave: iPhone 4 to iPhone 4, WiFi only. No setup.
[6:35 PM] Stephen: Video Call
[6:35 PM] Dave: Official name is "FaceTime"
[6:34 PM] Dave: We hear the echo of the phone on Jonny's end. Pretty cool, actually. The sound quality is excellent.
[6:34 PM] Dave: Steve's getting emotional about video calling. Citing Jetsons, Star Trek, etc
[6:33 PM] Dave: Video call to Jonny Ive
[6:32 PM] Dave: Video calling!
[6:32 PM] Dave: Steve's on the couch.
[6:31 PM] Dave: One more thing...
[6:31 PM] Bryan: Steve is claiming that Apple's $60 million in iAds commitments represents half of what the entire industry is expected to do in the second half of the year. His math is...loose...but it's a very compelling message.
[6:30 PM] Bryan: Steve said that advertisers have committed $60 million to iAd campaigns already.
[6:29 PM] Bryan: It's a very cool ad with lots of interactive features. Apple is onto something with this iad thing. Oh, and you can reigster to win a new Leaf through the ad...on an iPhone.
[6:29 PM] Stephen: iAd Demo
[6:28 PM] Stephen: iAds
[6:27 PM] Stephen: iBooks features
[6:27 PM] Bryan: Steve said that the only way to register early for a Leaf is to do so through an iPhone. That's super interesting (to me).
[6:27 PM] Stephen: iOS Features
[6:27 PM] Bryan: A super cool video is part of the ad that takes a SciFi look into the future. "And it all began in 2010 with the Nissan Leaf."
[6:26 PM] Dave: These ads are too expensive and too costly to develop for smaller brands.
[6:26 PM] Dave: Ad is very rich with audio and video, all full frame.
[6:26 PM] Bryan: "They were a little hesitant for me to show you this, but I wanted to show it to you, so I persuaded them." The audience laughed.
[6:26 PM] Dave: Nice to see how the ad stays in the app.
[6:25 PM] Dave: Demoing an in process ad for Nissan Leap
[6:25 PM] Stephen: WWDC Stats
[6:25 PM] Bryan: Steve said none of the iads are really ready yet, but Steve is showing us a Nissan ad.
[6:25 PM] Stephen: New interface features
[6:25 PM] Bryan: This list of advertisers are those who have ponied up a million dollars or more, if leaks to the media a few weeks ago are accurate.
[6:25 PM] Dave: Campbells soup, sears, JC penny, target , best buy, directtv, TBd, and Disney
[6:24 PM] Dave: Apples been sealing iADs for 8 weeks. Sponsors on board for second half of the year: Nissan, Citi, unilever, AT&T, channel, GR, Liberty Mutual, State Farm, Geico
[6:24 PM] Stephen: New features in iOS 4
[6:23 PM] Bryan: "Apple hosts and displays the ads, so all you have to do is tell us where you want them and make money."
[6:21 PM] Bryan: "Why are we doing iAds? One simple reason, so that developers can create great, low cost apps."
[6:21 PM] Bryan: 150 million accounts with credit cards "ready to buy your apps" Steve said Apple thinks that's #1 for online stores (cough cough amazon cough cough)
[6:19 PM] Dave: Supports PDFs, of course, just like new version of iBooks.
[6:19 PM] Stephen: iPhone 4 features
[6:19 PM] Dave: iBooks on iPhone demo now. Nothing earth-shattering or new that wasn't mentioned before
[6:18 PM] Bryan: Steve is now demoing iBooks on iPhone.
[6:17 PM] Dave: Like Kindle, iBooks will sync bookmarks, place, notes across all devices.
[6:17 PM] Stephen: The new iPhone dashboard
[6:16 PM] Stephen: Smartphone market share
[6:16 PM] Dave: iPhone 4 will have iBooks. No mention if it comes to older phones, though steve may have misspoke and intended to say iOS 4 instead of iPhone 4
[6:16 PM] Dave: We've disabled our MiFi, and are uploading pix a slightly more manual way, but you're seeing them now, so that's good.
[6:15 PM] Stephen: What's inside an iPhone?
[6:15 PM] Bryan: 100 million iOS devices is just incredible. It's beyond incredible.
[6:15 PM] Dave: This moon Apple will sell the or one hundred millionth iOS device.
[6:15 PM] Stephen: iPhone battery life stats
[6:14 PM] Stephen: Details on the A4 chip
[6:14 PM] Dave: iOS 4 Golden Master today
[6:14 PM] Bryan: ZOMG! Google, Yahoo, and Bing as options? That rumbling you just heard was the ground shifting in the mobile world.
[6:14 PM] Stephen: Steve demoing knocking down blocks with Gryoscope
[6:14 PM] Stephen: Steve demoing knocking down blocks with Gryoscope
[6:13 PM] Dave: Now bing is a search choice. Google remains default.
[6:13 PM] Stephen: iPhone camera features
[6:12 PM] Dave: Showing Mail's new unified inbox.
[6:11 PM] Dave: Showing more multitasking, folder system, and other iOS 4 features we've seen before.
[6:11 PM] Dave: Now showing Pandora in background on iPhone 4
[6:11 PM] Stephen: Now showing Pandora in background on iPhone 4
[6:07 PM] Stephen: iMove for iPhone
[6:06 PM] Dave: iPhone OS 4 is now iOS 4.
[6:06 PM] Stephen: 78% of the pixels on an iPad
[6:06 PM] Dave: There are 570 wifi base stations operating in the room according to Steve. He's asking everyone to disable their wifi base stations., mifis, etc.
[6:06 PM] Stephen: iPhone 4
[6:06 PM] Stephen: iPhone 4
[6:04 PM] Bryan: iMovie is $4.99 "if we approve it." Steve said. There was much laughter.
[6:03 PM] Bryan: iMovie demo is over. It was a big hit with the crowd.
[6:01 PM] Dave: ...and you can add music from iTunes or their own built-in theme music, too. Pretty slick for a mobile app. Cant wait to see what this is like on the iPad.
[6:00 PM] Dave: Can customize transitions, titles, and more.
[6:00 PM] Bryan: The demo of iMovie is going really well. It's a very slick user interface, and one that makes sense for a handheld device.
[6:00 PM] Dave: Still photos can be Ken Burnsified, as you would expect. ;)
[5:59 PM] Dave: Wow. Transitions and clips appear to work well, you can also record right into the timeline in iMovie for iPhone. Trim controls to edit clips, zoom controls.
[5:59 PM] Bryan: Randy Ubillos's official title is Chief Architect of Video Applications. He is the chap who was behind the major re-design of iMovie two years ago.
[5:58 PM] Dave: For background, Randy worked on Final Cut Pro as well as the new iMovie.
[5:58 PM] Bryan: Crows went nuts with the iMovie for iPhone announcement.
[5:58 PM] Dave: Up comes Randy Ubillos to demo it.
[5:57 PM] Dave: Also: iMovie for iPhone!
[5:57 PM] Dave: Tap to focus on video, too. Built in video editing and one click sharing. Led flash stays on during video recording, if desired.
[5:56 PM] Dave: 720p at 30fps
[5:56 PM] Bryan: Steve is showing us images taken by the new phone. "These were taken by our employees," They look great.
[5:56 PM] Dave: HD video recording, too!
[5:56 PM] Dave: 5x digital zoom and tap to focus, of course.
[5:55 PM] Dave: Uses a "backside illuminated sensor" to allow more photons to get to the Ensor. Pixel size is also same as previous camera, meaning truly more data.
[5:54 PM] Dave: Instead of obsessing on megapixels, Apple asks, "how do we take better pictures". iPhone 4 has 5 megapixel sensor.
[5:53 PM] Dave: On to feature #5: a whole new camera system
[5:53 PM] Bryan: "Some of our engineers cobbled that together," he said about the block game, "but I can't wait to see what you guys do."
[5:52 PM] Bryan: You can't really see it, but the demo Steve is doing with a block building game is super cool. He's moving his iPhone around and the tower of blocks is rotating on the screen we're looking at. Tons of fun, and very impressive.
[5:52 PM] Dave: Bandwidth issues are slowing down our picture uploads. They'll be here and on he site as soon as the network gods allow.
[5:52 PM] Dave: Gyroscope demo is really cool. Take our word for it. Doing a 3d Jenga rotation.
[5:51 PM] Dave: New APIs for gyroscope, as well
[5:50 PM] Dave: Gyro + accelerometer + compass means 6 axis access
[5:50 PM] Bryan: A gyroscope? That's pretty cool. The game developers should be able to do some super fun stuff with that.
[5:50 PM] Dave: iPhone 4 has a gyroscope.
[5:50 PM] Dave: Rather that's iPhone 4.
[5:49 PM] Dave: A4 supports quad-band and 802.11n wifi.
[5:49 PM] Dave: iPhone 4 is Arsenic, BFR, and Mercury free
[5:48 PM] Dave: 40% more talk time, 10 hours of video, 300 hours of standby.
[5:48 PM] Bryan: The A4 is going to make the iPhone 4 beyond amazing, or so I fancy.
[5:48 PM] Dave: Showing us the inside of the iPhone 4. "Packed to the gills" and runs on the A4 chip. MicroSIM used for space concerns. The batter takes up more than 1/3 of the inside from the looks of it
[5:46 PM] Dave: If developers add higher resolution images, as well, then it looks even better. Will be interesting to see if iPad apps will work differently on iPhone 4
[5:46 PM] Dave: Text and controls in existing apps look better automatically.
[5:45 PM] Bryan: "We think that the IPS technology is really quite superior" to OLED.
[5:45 PM] Dave: 960x640 pixels on iPhone 4 display, 800:1 contrast. Using IPS instead of OLED.
[5:44 PM] Bryan: Steve handled the network problems with grace and aplomb.
[5:44 PM] Dave: The iPhone 4G is slowly loading the pages, but not fast enou for Steve. He moved on.
[5:42 PM] Dave: Heads may roll. Backup phones are having the same problem. Unable to load web pages over 3G or WiFi.
[5:42 PM] Bryan: Note that we are, apparently,part of the problem.
[5:41 PM] Bryan: Steve said "You know, you could help me out...if you're on WiFi in here, you could just drop out for a second..." The audience laughed.
[5:41 PM] Bryan: Steve is noting the "unpredictable" nature of the networks at his keynotes.
[5:40 PM] Dave: Steve says they had to use special, hi-res projectors to do this demo
[5:40 PM] Dave: Bakeoff demo of displays on iPhone 3GS and iPhone 4. Definitely noticeable on screen
[5:39 PM] Bryan: Steve is making the point that the human eye can only resolve 300 pixels per inch, and that the new iPhone is comfortably above that.
[5:39 PM] Dave: Visible difference on screen. Again, "retina display" is simply a high res display. That's all it seems to be.
[5:37 PM] Dave: In theory, and understandably, the higher resolution display looks Harper. Has 326 px per inch
[5:37 PM] Dave: Retina display has 4x pixels in same space. Curves smoother, and less pixelated.
[5:36 PM] Bryan: We're on #2 of 8 new features Steve is going to show us, for those keeping score at home.
[5:36 PM] Dave: 2nd fester: "retina display"
[5:35 PM] Bryan: The stainless steel band is part of the antennae system!
[5:34 PM] Stephen: A shot from the beginning when Steve entered on stage.
[5:34 PM] Bryan: Because there have been a few photos around, people have asked "What's this?"
[5:34 PM] Dave: Headset jack and second mic for noise cancelation on top with sleep button
[5:33 PM] Dave: Front facing camera confirmed. Micro sim tray. Camera and led flash on back.
[5:33 PM] Dave: 9.3mm thick, 24% thinner an iPhone 3GS. Thinnnest smartphone on the planet, according to Steve
[5:32 PM] Dave: "really thin"
[5:32 PM] Dave: Glass on front and rear. Clearly a camera on the front, too
[5:32 PM] Dave: First up, all new design. It's the Gizmodo one, and Steve says, "stop me if you've seen this"
[5:32 PM] Bryan: "Stop me if you've already seen this," Steve quipped about the iPhone 4. "Believe me, you ain't seen it."
[5:31 PM] Dave: Well over 100 new features, Steve will cover 8
[5:31 PM] Bryan: It's officially called "iPhone 4"
[5:31 PM] Dave: For 2010 Apple is taking the "biggest leap since original iPhone" with iPhone 4
[5:30 PM] Bryan: Steve is showing several studies, all of which show iPhone with a large lead over Android in market share. Browser usage is 58.2% for Safari on iPhone, Android is a distant #2.
[5:30 PM] Dave: Nielsen says for q1 that iPhone had triple the Android browser share. Also a May 2010 study shows iPhone mobile browser usage at 58%
[5:28 PM] Dave: Time to talk about the iPhone.
[5:27 PM] Dave: Steve's favorite stat: Apple has paid developers over $1 billion for app sales on the store
[5:27 PM] Dave: Now crossed 5 billion downloads for app store.
[5:26 PM] Dave: Guitar Hero is available in e app store today for $2.99
[5:25 PM] Dave: Guitar Hero has tapping mechanics, but also has a new strumming interface using the multitouch display to do slides and hammer-ons.
[5:25 PM] Bryan: Guitar Hero for iPhone is being demoed. Looks great.
[5:23 PM] Dave: Karthik Bala from Activision to talk about Guitar Hero
[5:23 PM] Dave: Farmville available on the iPhone by the end of June
[5:22 PM] Dave: Farming brings Farmville to iPhone. Access your Farmville farm on your iPhone. Complete wi push notifications so you never miss a harvest again.
[5:21 PM] Bryan: Zynga execs are showing us how Farming for iPhone works, "Is that a snow leopard?" the CEO asked. "It sure is, and it's only on the iPhone," she responded.
[5:19 PM] Dave: Today introducing Farming for the iPhone
[5:19 PM] Dave: Next up, Zynga CEo Mark Pincus
[5:18 PM] Dave: On the iPhone you can add to your queue (if only TiVo could do this on my tv!). Coming this summer for free.
[5:18 PM] Dave: iPhone resumes from same place you were watching on tv or other devices. Can access your instant queue as well as categories in general
[5:17 PM] Dave: Says coming this summer, preview on stage now.
[5:16 PM] Bryan: Netflix CEO Reed Hastings on stage now.
[5:16 PM] Dave: Netflix coming for iPhone.
[5:16 PM] Bryan: Steve said that Ebay has been bragging about its success on the iPhone.
[5:16 PM] Dave: 3 new apps coming to the iPhone. Reed Hastings, Netflix CEO on stage now
[5:15 PM] Bryan: Steve is defending Apple's app approval policy, laying out the facts as he sees them when it comes to why apps are rejected.
[5:14 PM] Dave: ...crashing apps,
[5:14 PM] Dave: 3 reasons at 5% are rejected: app doesn't function right, use of private APIs, and...
[5:13 PM] Bryan: Steve is really emphasizing some of Apple's key points. In the photo with the quote from the developer saying he earned more from iPad sales than five years of Google ads was a real in-your-face for Google, and the comments about HTML 5 being open is a further Adobe barrage.
[5:13 PM] Dave: 15,000 apps submitted per week in 30 different languages, 95% are approved within 7 days.
[5:13 PM] Dave: Emphasis is at anyone can write HTML5 apps. App store is 225,000 apps on a curated platform that Apple controls. Now to talk about the latter, the app store
[5:12 PM] Dave: Steve says Apple supports two platforms, one of which is HTML5 - an uncontrolled platform.
[5:11 PM] Dave: Now to talk about the AppStore
[5:11 PM] Dave: Enhancement will be out "just a little bit later this month"
[5:10 PM] Dave: New selector allows for a whole new PDF bookshelf right inside iBooks
[5:10 PM] Dave: Biggest request for iPad was ability to reads and view PDFs. Now built into iBooks!
[5:10 PM] Dave: iBooks now allows for notes inline, and you can bookmark just by tapping in e upper right corner of the page
[5:09 PM] Bryan: 22% of ebooks going through iPad? That's crazy!
[5:09 PM] Dave: 5 biggest publishers on iPad say ebooks now up to 22% of their sales volume
[5:09 PM] Bryan: First 65 days of iBooks have seen five million downloads! That's 2.5 per iPad!
[5:08 PM] Dave: Developer said more earnings on The Elements for iPad on first day than from the past 5 years of google ads on periodic
[5:08 PM] Bryan: iBooks being updated.
[5:07 PM] Dave: Pulse, Gowalla, WeBMd, eBay, some educational apps, Iron Man, Avatar Just some apps that Steve is listing as iPad-focused.
[5:06 PM] Dave: 17 apps per iPad downloaded, on average.
[5:06 PM] Bryan: Cool video, Lots of iPad excitement. 8,500 iPad apps on the App Store now, downloaded 35 million times.
[5:06 PM] Dave: iPads in 10 countries today, 19 by the end of July
[5:04 PM] Bryan: Steve is showing us a video reel of pres coverage from the iPhone.
[5:04 PM] Dave: Citing emails to him from customers stating the device IS magical. One humorous one from a customer who said the iPad generated interest from a girl. ;)
[5:03 PM] Dave: Steve's delivering some (stat) updates, first on the iPad.
[5:03 PM] Dave: Steve talking about WWDC's 8 day sellout, mentioning that there are sessions on Mac AND iPhone.
[5:02 PM] Bryan: 5,200 attendees, 57 countries, sold out in 8 days.
[5:02 PM] Bryan: Steve was visibly touched by the response.
[5:02 PM] Dave: "We love you Steve," to which Steve responded, "Thanks, I think."
[5:01 PM] Dave: And Steve is on stage
[5:01 PM] Bryan: And Steve is on stage!
[5:00 PM] Bryan: MiFi, Eye-Fi, iPad, MacBook Pro, iPhone, FTP, Google Wave -- these are a few of my favorite things (making this all possible).
[4:59 PM] Dave: "I see trees of green..." at a much higher volume now. We're close, folks
[4:57 PM] Bryan: We'd also like to thank everyone for joining us today for our live keynote coverage. There's an awfully big team working to make Dave and I think this is easy. OK, Dave is sweating bullets, but it seems easy to me.
[4:55 PM] Bryan: Saw our friends from The Loop and Macworld earlier. We made sure to say hi for you.
[4:51 PM] Bryan: We were seated much earlier than usual, or so it seems. Crowd seems excited!
[4:44 PM] Bryan: Seated next to the cohost of The Mac Geek Gab. Those guys are cool.
[4:35 PM] Stephen: Oh those elusive VIP seats...
[4:26 PM] Dave: We're inside, seated and enjoying a little Sachmo through the house PA
[4:21 PM] Stephen: Dave inside the hall.
[4:13 PM] Stephen: The WWDC Banners are clearly iPhone focused
[4:11 PM] Stephen: And it goes on and goes
[4:10 PM] Stephen: The line is wrapping down the block.
[3:57 PM] Dave: Now in the media holding pen. All the attendees are in line, as well.
[2:16 PM] Stephen: And the media is reporting the spectacle
[2:15 PM] Stephen: You had to camp overnight to get the best spot
[2:14 PM] Stephen: Folks waiting in line for the keynote
[1:58 PM] Dave: You, too, could have been here since 6pm last night!
[1:56 PM] Dave: Apple informed us that at 7am the doors will open and they'll begin lettin people in to register if they havent already. It remains to be seen whether morning registrants will have to then return to the back of the line.
[1:52 PM] Dave: To get the first spot in line, attendees got here at 6pm last night. Getting here at 11pm got one attendee a coveted 3rd spot.
[1:52 PM] Stephen: Dave's on site taking pictures, we'll have them up soon.
[1:51 PM] Dave: It not even 7am and already the line wraps around all four books of Moscone West.
[4:04 PM] Stephen: and @MacObserverLive - TMO's Live Coverage of WWDC Keynote on June 7 @ 10 AM PDT / Your Time:
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