Thanks for tuning in, folks. We'll have expanded coverage throughout the day.
That's it. Audience is giving Steve a standing ovation.
Steve is wrapping up. "We have a great week planned for you."
Steve showed us a pic of the new data center in Maiden, NC. He said this is the third data center Apple has built.
"If you don't think we're serious about this, you're wrong."
How long before someone reverse engineers iTunes Match to trick it?
Though for some of us, that's a downgrade. In any event, this service, iTunes Match, is $24.99 per year for up to 20,000 songs. Nice!
iTunes Match $24.99/year
Matched songs will then be synced for you just like iTunes music. Also, matched songs will be upgraded to 256K AAC.
Sure enough, they'll scan songs you've ripped yourself and match what they can to their own library.
ITunes Match with 18 millions songs
You can sync new devices or buy your missing songs on iTunes. But Apple is also introducing "iTunes Match."
iCloud and iOS 5
Ah, this is the music scan bit.
"And there's one more thing." Yeah!
You can get iTunes in the Cloud in iOS 4.3 beta, which is being released today. For users, I believe, and not just developers.
iCloud 5GB storage
You get 5GB of free storage with iCloud. That doesn't count Photo Stream, music, apps, or iBooks. Wow. It's available today.
iCloud Marketing Talking Points
Steve argued that other platforms without Apple's integration can never do what Apple has done with iCloud. He's right.
All 9 iCloud services are going to be free
iCloud is entirely free. That's just amazing to me.
Eddie also showed us how a new song bought was pushed to all your devices.
He didn't tout the iTunes Festival connection, but only bands from that event were included. :)
Eddie is playing music from Adele and Bruno Mars and Foo Fighters, all bands playing at next month's iTunes Festival in London.
Now playing the Foo Fighters.
It worked well, and was easy to understand.
For the record, I hope Thursday's performer is someone entertaining. I have to miss a Phish show at home on Tuesday night to be here! :)
He quickly looked at all the songs he purchased that are not on his device. Tap the cloud icon, it downloads. No additional cost.
Eddie is demoing this music feature.
Ah, that last exec was Eddie Cue. He's back on stage.
"This is the first time we've seen this in the music industry," Steve bragged, and rightfully so.
Bob Dylan and Bruno Mars listed alongside Cake on the demo iPhone. If this is a hint of Thursday's performer, I hope for the former.
The first thing we're seeing is a new cloud download button on your purchase history that allows you to grab at your convenience.
iTunes in The Cloud
"You know, it's the same old story. I buy something on my iPhone, and it's not on my other devices."
Next is "iTunes in the Cloud."
Photo Stream is WiFi only.
He then moved to a Mac, and there were the pics. Just automagically there. No extra work from the user.
Photo Stream demo
New demo from a new exec. He took two pics of Lightning McQueen on his iPhone, and went to his iPad, and they were already there.
iCloud Photo Stream storage concept
Apple will keep them on its servers for 30 days.
On your Mac or PC, everything is stored.
With Photo Stream, your last 1,000 photos will be stored on your iOS devices. If you want to keep one, drop it in an album.
Photo Stream syncs to Apple TV
Photo Stream will be available to Apple TV, too.
Documents in the Cloud
Steve is being very passionate about Photo Stream. He clearly sees this as a big advance for users.
Photo Stream is basically the same sort of synching of your photos as the other iCloud stuff we've seen. Take a photo one place, and it's available to your other devices automatically.
Photo Stream syncs photos to all devices seamlessly
Steve is moving on to Photo Stream, another new iCloud feature.
This cloud based document storage will be available on the Mac, too.
Developers can leverage documents in the cloud, too
Apple will be releasing an iCloud Storage API for developers.
Steve is arguing that apps being able to manage their own documents replaces the need for user-access to the file system.
And Pages. He's showing us how a document created on one device is automagically available on your other iOS devices. VERY slick.
Pages, Keynote and Numbers documents appear to seamlessly sync across all devices with iCloud
Now we're getting a demo of Keynote.
Wireless back ups to the cloud. Once daily this will happen. You can use your Apple ID and password to restore an iDevice. Nice.
Apps you've purchased in the past can be redownloaded. Apps can be pushed out to all your devices through iCloud. This is fantastic.
3 new slots in iCloud
So far, we're seeing a lot of the updates to MobileMe that have already been brought out, but with some new interface features. "as of today, this product [MobileMe] ceases to exist." iCloud replaces it and is FREE!
Wireless backup & restore to/from the crowd
Next up - backup
It's free... But...
If you've used MobileMe to sync your contacts and bookmarks, he's making the case that this concept will work with a variety of data.
You have to love that phrase, "The truth is in the cloud."
He's saying that they threw away all the apps in MobileMe and rebuilt them, "re-architected them."
With iCloud "The Truth is On The Cloud"
The audience got a laugh out of that.
iCloud: "It Just Works"
"Now, you might be asking, why should I believe you. You're the guys that brought out MobileMe!"
Steve said that iCloud is much more than just a hard drive to the sky. Steve is pitching this so far not as a music solution, but as a digital life solution.
Jobs on stage
He's demoting the Mac to be "just a device." "We're going to move the digital hub to the cloud."
Steve Jobs seems to have a lot more energy than he did when first out. Great to see.
Camera shutters are audible from all over the room as everyone focuses on Steve.
Talking about Apple's old pitch about the Mac being your digital hub. He's clearly working up to pitching the cloud as a replacement to that hub.
Steve asked us if we're liking everything so far. He said he was going to try not to blow it. Laughs all around.
iOS 5 ships in Fall. Developer release today. Will support iPhone 3GS and iPhone 4, iPad and iPad 2, two most recent iPod touches.
Jobs is back
AirPlay Mirroring to your TV is another new feature. Drive by updates to iTunes over WiFi. Yay!
iOS 5 wrapup
Joz and Forstall on stage.
Scott is going over the feature roundup now. I am betting we see Steve back on stage for iCloud shortly.
It looks great, but why not interface with iChat, too? I call Balderdash!
Forstall and Joz on stage cutting up together. Great rapport there. These guys are having fun.
The new guard?
OK, we're being shown a demo of this. Scott and another exec are IMing, while the other exec is playing a game. New messages came in as a Push Notification, not interrupting the game.
iMessages will be pushed to all your iOS devices. Delivery receipts, read receipts, typing indication, supported on both WiFi and 3G. BUT WHY NOT TO iCHAT on MAC?
iMessage will work between all iOS customers. Audience applauded, but I can't help but note that this excludes everyone else. Hopefully he'll correct that impression in a moment.
Next feature is iMessage.
There are some enhancements, like seeing friends of friends, game recommendations. Turn based games, too! This means developers won't have to do that sort of thing by hand.
It's worth noting that it's been over an hour since Steve Jobs has been on the stage.
In nine months, there are 50 million Game Center users. Scott said that Xbox LIve has 30 million users, and that took 8 years.
Next, Game Center. There are 100,000 games on the App Store.
Ah, I missed that you can create mailboxes in iOS Mail. Nice!
Delta OTA updates
iOS apps will be updatable as delta updates, meaning you don't have to download the whole app for every update.
Scott argued that we're entering the post-PC area, "In fact, with iOS devices, we're ushering in the post-PC era." As such, Apple is bringing over-the-air updates and the lack of need to pug in when you first buy your iOS device.
Post PC world
PC Free means that Apple is making it so that users don't have to connect to a Mac or PC to use their iOS device.
"PC Free" The audience is going nuts.
Wow, Scott just showed us how you can use a dragging motion to split your iPad keyboard into two smaller halves, drag them where you want, and then type away with your thumbs. Slick!
Apple is adding the iBooks dictionary feature to the all of iOS. This will make it accessible by any App Store app.
Adding support for S/MIME for the enterprise space. A lock will appear in your To field to indicate that it is secure.
You know, Steve hasn't been back on stage since the beginning. This has definitely been a presentation by Apple's talented execs.
Draggable Addresses. Finally!
Swiping gestures being added, too.
RTF formatting in iOS Mail. Control indentation. Draggable addresses between To and CC. Flag and unflag messages. Search entire contents of all your messages, both on your phone and on the server!
Again, as with Reminders, the new Camera will put many app developers out of business or force them to innovate further
Moving on to Mail.
You can lock auto focus, remove redeye. There is also one-tap enhancement, brought over from iPhoto.
Forstall: (under his breath) "Now people will tell you to use the 'shutter' button to turn up your volume" ;)
He quipped "Some people will say you can use the photo shutter button to turn your volume up." Developers thought this hilarious.
Wow, you'll be able to take pics when it's locked. And you can use the volume up button to shoot now!
Camera usage on Flickr shows iPhone 4 rising fast
Scott is showing us a graph showing iPhone 4 usage to post pics to Flickr. It's now the second most used device. Apple is making it much faster to activate the camera in the device.
Reminders is a standalone app. You can have Reminders be location based. "Remind me to call my wife when I leave Moscone Center." This uses Location Services to push you the reminder when you leave the vicinity.
Tthe mere mention of "Reminders" brought a lot of groans in the crowd. App developers concerned about losing business?
Next feature is called Reminders.
Tapping back and forth between tabs is very fast.
Apple is adding tabbed browsing to Mobile Safari.
Reading List. A new feature in Safari for reading stories later. This is a direct take on Instapaper and the other third party services that do that.
You'll be able to e-mail the contents of a Web page, instead of just the link. It's automagic.
Lion Server will be $49.99 add-on (that's in addition to the $29.99 price for Lion desktop)
Scott claimed that 64% of all mobile Web browsing is Safari. He also quipped that the same engine was used in Android, so Apple is responsbile for almost all of it.
You can tweet from other apps, too, like Maps, YouTube app, etc. You can also have Twitter avatars synced to Address Book for your contacts. Nice!
Built-in Twitter... Bye-bye Ping?
One can tweet directly from Camera.
Single Sign on for twitter
There will be a single sign-in feature allowing you to sign in once and be logged in to every Twitter app downloaded from the App Store.
Moving on to Twitter.
The cover of any individual magazine or newspaper will be the live current home page for that publication.
Showing off Newsstand
Background downloads for subscriptions.
He's highlighting Spin. That's a direct jab at Jann Wenner from Rolling Stone who recently dumped on Apple's iPad as a magazine delivery vehicle.
Forstall shows off Newsstand
#2 is Newstand. This seems to be iBooks, but for newspapers and magazines.
Forstall shows off Notification Center
One can clear notifications with a couple of taps. Nice stuff. Very slick.
Alerts appear at top of screen. New tiling system for notifications while your locked looks a lot like any proper iOS list. You can swipe your finger across a notification to go directly to that app.
Drag your finger down from the title bar and you get the new center. It looks like MobileNotifier. No surprise there, as they hired the guy.
Scot is talking about the modal alerts that interrupt what you're doing. No persistent notifications once you unlock your iDevice. This will be solved with Notification Center.
100 billion push notifications sent so far. Zoinks!
200 new features in iOS 5. We get to see 10. #1 is new notification system.
Scott is going over some of the cool apps. available.
14 billion apps downloaded so far. Apple has paid out $2.5 billion to developers so far.
"We'd like to thank our developers for these great apps."
425,000 apps on the App Store now. 90,000 of them are for iPad.
130 million books purchased through iBooks. That's better than I would have guessed.
25 million iPads sold in 14 months
15 billion songs sold through iTunes so far. #1 retailer of music in the world.
25 million iPads sold.
iOS market share
He also claimed Apple had 40% of the "Mobile device market," meaning that iPad, iPhone, and iPod touch are being compared to other platforms (i.e. Android) as a whole, too.
Apple claims 200 million iOS devices have been sold to date. Nice.
Forstall to discuss iOS 5
Scott Forstall is on stage to show us iOS 5.
New developer release today, available to public in July. Just wanted to emphasize that.
Lion's $29 price tag.
Unbelievable. Like SNow Leopard, it's $29. That's so frakking awesome. Available in July!
You will be able to install it on all your Macs through your Mac App Store account. Wow. Priced at US$29.
No optical disks for Lion.
No more optical disks for OSes. Lion will be exclusively through the Mac App Store.
Other new features include a Windows migration tool, built-in FaceTimes, and more. There are 3,000 new APIs for developers.
By the way, if you can't tell, this demo is going at a very brisk pace. They obviously have a lot to show us today.
He also showed us how COnversations worked. This feature takes quoted sections in an e-mail and lays them out in a far, far better manner.
The search feature is accessed from a similar field as the curent version of Mail, but you get all manner of new dropdown options. The boolean abilities are accessed simply by adding another search token in the same field.
Craig is back on stage to show us more in Mail. He's using mutlitouch gestures to control it. The interface offers more control that iPad's Mail, but it is solidly based on it.
Conversations is a view in Mail that shows you an e-mail chain in a very easy to use format.
Number 10 new highlighted Lion feature is ... Mail
Boolean searches! Finally! In Mail! Hoorah!
New interface. "You can see that it's optimized for reading your mail." This is basically Mail's interface for iOS on the Mac. There, I said it.
We're on feature #10. Mail.
You get a window of everyone on the same network as you who is also running AirDrop. Drop a file on to that person, confirm you want to send it, and done.
AirDrop is next, couretesy of Phil. This is a file sharing protocol for WiFi P2P connections.
Oh, slick! You can grab a portion of another version of a document and paste it into your current version easy peasy. Very nice!
Craig moved on to Versions, where he walked us through going back to a prior version of a document. It's all very fast, BTW.
Craig shows off Pages document editing
He showed us how we won't be prompted to save when we quit an app because it's automatic. How cool is that?
Craig is back on stage. He showed us Launch Pad briefly. Moving on to Auto Save.
Schiller showing off document versions
The interface is similar to Time Machine, but it's tailored to be just for the document you're working with. It will be easy for people to understand and use, IMO.
This is tied to "Versions," the name of the feature that keeps prior saved versions of your documents.
Schiller showing offLion's auto-save
On to #7 now. Auto Save. "You should have saved." This appears to be a system-wide auto-save feature. There's also a "Revert to Last Opened" feature, as well as a "Browse All Versions" ability. This is good news for all Mac users.
Ray Charles' "What'd I Say?" playing on the PA as we enter
W're on feature 6 now. Resume. This is a saved state for Mac software that allows you to return to exactly where you were when you quit an app. Same documents, same place in those docs, spaces, everything else. Very slick.
Pregnant pause in the music before James Brown's "I Feel Good"
Phil Schiller showing off Lion's new full screen mode
Craig showing off iPhoto full-screen
Craig showing off full-screen in Photo Booth
There's a new feature called Launchpad that keeps track of all your Mac App Store apps.
New for Lion will be in-app purchases, push notifications, sandboxing, and delta updates. The developers on hand cheered.
Phil said that the Mac App Store was now the number one channel for software. I think this was specific to Mac software, but he very carefully didn't specify.
Phil is back on stage with the Mac App Store.
Mission Control looks great. Easy to use, logical. I wonder how quickly people will adapt to the new paradigm it presents?
These navigation multitouch gestures seem terrific. He just created new spaces with a gesture, and dragged apps to them with a couple of swipes. Very nice.
We're looking at Photobooth, too, with face tracking technology. We're seeing live effects being applied to a moving image through this. Impressive, fun. "Yeah, the most important feature in 'Lion,'" he quipped.
He also showed us how you can swipe through your browser history in Safari. Swiping to the dashboard, swiping between other apps. Good stuff.
Craig Federighi just took over. He's showing us how multitouch gestures work. For one thing, there are no scroll bars. Just use a multitouch gesture to scroll up and down, with a nubbin that appears to let you know where you are in the page.
Mission Control is next. This is a great looking way to manage your open apps, folders, and work spaces. Again, it looks very elegant.
The example apps look good, and he showed how a swipe on a track pad will allow you to go back to your non-full screen desktop. It looks very elegant.
Next up is full screen Mac apps. It looks like this will be an option, thank the gods above and below.
Steve Jobs is on stage. He sounds like he has a headcold. Nice welcome for and from the attendees
First up, multi-touch gestures on Macs with multitouch track pads.
Showing how Mac OS X looked 10 years ago when it was launched. Where next? Lion. 250 new features. We only get to see ten of them today, though.
"Mac OS X is the heart of the Mac." - Phil
Phil touted last quarter's 28% growth in Macs vs. industry's 1% decline
Phil Schiller and Craig Federighi are on stage to show us Lion. Phil is claiming that there are 54 million active Mac users around the world today.
Steve frankly looks good. Skinny, yes, but stronger than the last time or two I've sen him.
Steve says we have an awesome morning ahead of us. w00t!
Standing ovation for Steve.
And Steve Jobs is on stage.
People in the audience saw something. There's cheering.
We're in hotspot congestion here folks, looks like everyone is ready! ;)
A pause in the music led us all to believe we were about to start. Then James Brown screamed a little to let us know we had been punked.
Messing with gadgets.
Now they've let media and attendees in
Seems they'll let just about anyone in.
Lion, iOS 5, iCloud and ... ???
Up go the green-shirted Apple folks.
The line is healthy and strong.
The line is healthy and strong.
Descending down to street level to observe (and share) the happenings.
And so begins the morning keynote coverage
...and this one will definitely be interesting!
Live coverage begins Monday, June 6th at 10:00 AM (PDT) [ 1:00 PM (EDT) ]
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