Automatic pairing on AirPods is impressively simple.
iPhone 7 Plus. Screen looks amazing. Seriously. Photos don't do it justice.
Media crowding all tables at Apple Media Event.
iPhone 7 Lightning headphone adapter
Apple Watch Nike+
Apple Watch Series 2 Ceramic
Apple Watch Series 2
Line for the media room in the purpose built white hall
That's all there is for the keynote, folks. Now Bryan is headed to the press area to get more photos for you all. Stay tuned!
The screen on left uses mix of live and recorded video.
Sia and a dirty mattress as a prop.
Gotta love the on-stage fadeout. That takes courage, too.
More Sia at Apple Media Event
Sia Performance Art
Sia on stage
Setting stage for Sia
AirPods available late October, $159.
Tim Cook recognizing Apple employees
iPhone 7 Pre-order starts on 9/9. 9/16 released in first set of countries.
Tim Cook and AirPods
iPhone Upgrade Program expands to UK and China in addition to US.
All remaining configurations of iPhone 6S/Plus upgraded to 32GB minimum, too.
iPhone 7 Plus, 32GB, 128GB, 256GB.
iPhone 7 Costs the same as the iPhone 6S that it replaces: $649. 32GB, 128GB, 256GB.
Apple's new iPhone product line
New iPhone 7 capacities
iPhone 7 Plus Feature Summary.
iPhone 7 Feature Recap.
iPhone 7 features
"Longest battery life ever on an iPhone."
Battery Life in iPhone 7
Scarecrow has become kind of a badass.
A10 Fusion can render over 400 flying monkeys at a flawless framerate.
Phil Schiller and new racing game for IPhone 7
Two cores are high power cores. Two are high-efficiency cores. iPhone decides which to use in real-time.
Chart showing GPU power from Apple chips
iPhone performance graph over time.
The iPhone 7 has the A10 Fusion chip inside it. 64-bit, 4-core processor.
A10 Fusion stats
iPhone 7 Feature 10/10: Performance.
iPhone 7 feature 9/10: Apple Pay
Beats adds Apple's W1 chip for wireless audio, as well.
Phil Schiller introducing Beats Wireless
AirPods. Setup on your iPhone, Watch is automatically configured and then iCloud syncs that setup to all devices.
Here come Apple AirPods. In-ear, wireless earphones.
AirPods in use
iPhone 7 feature 8/10: Wireless.
Phil Schiller and team aren't cowardly lions. They have courage... the courage to remove an audio jack.
New EarPods are Lightning direct, included in box. iPhone 7 and 7 Plus also include a Lightning-to-mini-audio adapter in the box, too.
Stereo speakers: one on top, one on bottom.
iPhone 7 feature 7/10: EarPods.
iPhone 7 feature 6/10: Audio! Here come those stereo speakers that @Apple leaked earlier (and others MUCH earlier, of course).
(I think this is feature 5/10... Schiller stopped counting, and there were a LOT of things about the camera that might be their own)
iPhone 7 Feature 5/10: Retina HD display.
Depth of field coming as a software update "later this year" to all iPhone 7 Plus users.
A photo taken by iPhone 7 Plus. Amazing
Phil Schiller and depth of field
Phil Schiller and iPhone 7 and iPhone 7 Plus
iPhone 7 Feature 4(c)/10: iPhone 7 Plus has two cameras. Normal, wide-angle lens and adds a telephoto lens.
Two cameras on iPhone 7 Plus
iPhone 7 Feature 4(b)/10 - 7MP front-facing camera.
Live Photos now have image stabilization.
Phil Schiller and iPhone 7 photos
Phil Schiller talking about iPhone 7 image processing
All new 12-megapixel sensor.
iPhone 7 feature 4/10: The Camera.
Phil Schiller and iPhone 7 camera
iPhone 7 feature 3/10: new enclosure is both water and dust resistant to IP67 standard.
The iPhone 7's home button is force-sensitive, solid state (it doesn't move, folks) and uses a taptic engine.
iPhone 7 Feature 2/10: the home button.
Also a matte black, called "black." Gold, Silver and Rose Gold round out the line-up.
Phil Schiller and Jet Black iPhone 7
We'd like to point out that @HectorDByrd likes to chirp every time Jony Ive says "Aluminium."
This is iPhone 7.
Tim Cook and iOS.
Recapping what we already know about iOS 10. HomeKit, Messages, Stickers.
iOS 10 is Apple's "biggest iOS release ever." Really? Since the App Store, maybe.
iPhone 7 time!
Presale of Apple Watch S2 on 9/9, watchOS 3 on 9/13, Watch S2 deliveries and purchase on 9/16.
Tim Cook promoting iPhone.
Apple Watch S2 is $369. Apple Watch (original, Series 1) now updated with the same Dual Core processor as S2 starts at $269.
Are We Running Today?
Trevor Edwards and Apple Watch Nike Plus
Jeff Williams and Apple Watch Series 2
Apple Watch Series 2 top level.
As the owner of a ~10 year old watch with a ceramic bezel that still looks brand new, I can tell you this is awesome - @DaveHamilton
No Gold mentioned.
Jeff William showing us ceramic Apple Watch Series 2
Cases in aluminum and stainless steel... and now ceramic.
Hannah Catmur, lead designer of Viewranger, the "first hiking app to take advantage of GPS on Apple Watch"
Apple Watch S2 contains built-in GPS.
Jeff Williams says 1,000 nits is a lot of nits, folks.
Apple Watch Series 2 has new dual-core processor (50% faster), new GPU (2x faster). Night Sky is running at 60fps ... on the wrist!
Apple Watch Series 2 will have a dual core processor called S2
Was one of the swimmers that Apple analyzed @chockenberry?
New Apple Watch series 2 speaker.
The Apple Watch series 2 has a redesigned speaker that ejects its own water.
Water resistant to 50 meters. It seems they clearly added new seals and adhesives. Also a redesigned speaker.
Apple Watch series 2 is "swim-proof"
Apple Watch Series 2 explosion
Next generation of Apple Watch coming. Commercial shows people swimming with it on.
New Apple Watch!
Visit Pokéstops, hatch eggs, and be alerted about nearby Pokémon via Apple Watch app and complication. Open your iPhone only to catch.
Pokémon GO for Apple Watch will be available "later this month."
Pokémon GO on Apple Watch
John Hanke, Niantic Labs CEO.
John Hanke, CEO of Niantic Labs, bringing Pokémon GO to the Apple Watch!
Jeff Williams and Apple Watch
Third party apps using Apple's watchOS3
"[SOS] is something we hope you never use, but is comforting to know it's there."
"Closing the rings is now this fun, healthy obsession." Mmmhmmm.
Jeff Williams talking what is next for Apple Watch.
Apple became the #2 watch brand in the world in 2015, second only to Rolex.
Apple Watch up next.
iWork collaboration can be private or public. Works on Mac, iPad, iPhone and web.
Items appear in Keynote live. Seems pretty slick.
It would be funny if they added a slide about @Apple tweeting the iPhone 7 news.
Now editing the actual presentation they're using (or so they say) on stage live.
iWork gets real-time collaboration
Susan Prescott coming up to talk iWork.
Now talking Swift Playgrounds
Donating iPads to more than 50,000 students
Now talking about ConnectED
Nice to see the Apple ][ make an appearance.
Phil got beat in Battle Mode.
Super Mario Run looks like Mario!
Super Mario Run coming first to iOS
Nintendo's Shigeru Miyamoto
Talking about games on the store... someone is missing: Mario!
The @Apple feed talks about the new Water Resistant iPhone.
Starting with Apple Music
Tim Cook takes the stage ... and throws his battery-lit shades into the wings.
James Corden is driving Tim Cook to the event, singing One Republic, Carpool Karaoke style.
Here we go!
Today's the day. Coverage for Apple's Event starts shortly.
Archive of our previous Live Blog Coverage: 1999 - 2016