Mac Pro shell ... not in a shell.
Mac Pro guts #2
Mac Pro guts #1
New Mac Pros
New MacBook Pros
New MacBook Pro table
iPad mini space grey back
iPad Air in hand!
iPad hands-on table
It's over. Thanks for watching!
and now a "cool new ad" about the iPad Air.
Tim Cook is back on stage recapping.
iPad mini (original, non-retina) stays in the lineup with a lower price.
Like the Air, the Mini has silver/white and space grey/black color options. Available in November.
Like the iPad Air, iPad Mini also has MIMO. This is good stuff, folks.
iPad Mini now also has A7 CPU.
Retina iPad Mini. Same pixels as iPad Air.
Next: iPad mini
iPad Air features MIMO for double WiFi performance.
iPad Air ships Nov 1st staring at $499
Features of new iPad Air
iPad Air CPU is 8x faster than original iPad.
iPad Air looks great.
iPad Air has A7
"When you hold it you'll have a dramatically different experience."
iPad Air has a thinner bezel. Also thinner in general, too.
New generation iPad
Here comes Schiller to tell us the rest
"We've been busy working on the next generation of iPad"
The pacing for the event has turned into a delivering-with-gravity kind of feel.
Cook has been giving us the run down of why the iPad is great, and how much of a cultural impact it has. And now, a video about that.
"When you make a great product with a great experience, this is how you know it."
iPad doubters were not shy.
170 MM iPads sold.
Next up: iPad
Not making iWork free for *everyone* does limit their ability to lure Google Drive users away, though.
iWork free with new devices, all today.
You can even collaborate with your poor friend who's stuck on a PC.
Demo of collaborative editing in Pages.
Today Apple adds collaboration to iWork for iCloud. Nice
Not sure this is getting better. :)
Pages demo using Eddy cue as the whipping boy. Poor Eddy. :)
Keynote adds new transitions and more.
Eddy is not "off book" for this presentation. He's very focused on his note screen in front of the stage.
This means they took the iPad version of Pages and brought it to the Mac.
Now onto iWork. First: FULL FILE COMPATIBILITY.
iLife updates free with new devices and available today.
"Just try out a different drummer." That's gotta hurt a little, eh Dave? ;)
Perhaps this "Drummer" thing will open up a new in-app purchase revenue stream for me. ;)
Not sure about this new "Drummer" feature ... :)
"A 64-bite device." I'm guessing we're going to get a 64-bit iPad...
GarageBand now goes to 16 tracks. If you have a 64-bit device, goes to 32 tracks.
New iMovie will handle iPhone 5s Slo-Mo video.
Eddy is *racing* through the new iLife for both iOS and Mac. They've got more "real" stuff the show us and want to get back to that.
Now Photo Books creation coming to iPad.
Eddy Cue on stage to talk iLife. Also, shirt untucked, cuffs rolled.
That seems like a lot of people making this Mac Pro. I wonder how many Apple will sell?
Big applause after Mac Pro video (which ended with the "Assembled in USA" line)
Mac Pro, made in USA
Mac Pro is no louder than a Mac Mini
That's a great starting point for the new Mac Pro.
Mac Pro starts at $2,999, available in December.
Mac Pro in the recording studio
Packed for expansion.
I've seen both Tim Cook and Phil Schiller stumble just a little bit today. Is it the "Don't Get Caught" they're seeing on the back-side of my water bottle? ;)
Dual-Workstation Mac Pro GPUs
I am drooling over the Mac Pro.
Mac Pro Xeon processor
$1,999 starting price for the 15" MacBook Pro is amazing. Apple will continue to rule the "computers that earn a profit" category.
Next up: Mac Pro. All bets on pricing are now closed, folks. :)
And that's our news about MacBook today. :)
15" MacBook Pro with 8GB RAM at $1,999. Ships today.
Now, 15" MacBook Pro. 5th gen chip, Iris Pro Graphics or GeForce GT 750M (for discrete graphics and Bitcoin miners ;)
Apple's advantages in controlling Mac hardware and software is an insurmountable advantage.
13" MacBook Pro starts at $1299, ships today
9 hours of battery life on the MacBook Pro? Come on, that's crazy!
Lots if battery life in the new 13" MBPro
New MacBook Pro looks amazing.
MBP 4th gen Haswell chip
Starting with the 13-inch MacBook Pro. Now lighter. 3.46 pounds
Schiller's on stage to turn our attention to MacBook Pro
All these Mac models are Mavericks-capable
Wow, Mavericks free...that is an interesting development.
Mavericks is free ... today!
"We're doing 'Free' in not a small way." Snow Leopard, Lion, Mountain Lion ... all single step, FREE
Mavericks is free!
Demo of 3D features in Mavericks' Maps app
"For those of us working on Mavericks, we want to see it in as many users' hands as possible."
Craig is pretty good at the self-effacing humor. Loved seeing him use "Hair Force Two" in public.
No, we won't post a pic of Craig Federighi's AmEx number. But if you MUST have it you can watch the video. But don't. Please. ;)
Federighi's untucked shirt is causing some concern. :) (also, nice demo of replying in Notifications!)
Federighi demoing Pages
Federighi demoing iBooks for Mac
Craig is going quite fast through all the new features in Mavericks. This suggests there is a lot to pack into this event.
"The best way to experience and preview Mavericks is with a demo." These are fun, but I do miss the Schiller/Jobs bake-offs, don't you? ;)
Talking about enhanced notifications, Finder tags, and more. Nothing really new from WWDC, but conveyed for consumers not developers.
Mavericks manages graphics memory much better
Federighi is reviewing the high-level benefits of the under-the-hood changes in Mavericks
Compressed memory in Mavericks
"Install Mavericks on 13" MacBook Air and instantly get an hour longer battery life."
"Mavericks is built to get more out of your CPU, more out of your memory, more out of your GPU." - Federighi
Craig Federighi takes the stage
"We have been really hard at work on the Mac and we have some things to show you this morning." - Tim Cook
Tim has stumbled a couple of times.
Our competition is different ... And confused
$13 Billion dollars paid to developers
60 Billion App Store downloads
Would have liked to see a total number with that percentage.
20MM iTunes Radio listeners
64% have already adopted iOS 7
"When we see customer response like this, it makes all the hard word we do worthwhile." - Tim Cook's reaction to the video.
iPhone launch video
And now... a video about the iPhone 5c/5s launch
Biggest iPhone launch ever
Tim has an earnestness about him that I find endearing and compelling.
Before we "dive right in" Tim Cook says he wants to give us some updates. First, new iPhone reports. Recapping the 5c and 5s, including quoting some reviews.
Tim says that commercial means a lot to him: expresses Apple's values.
Tim Cook on stage
Starting with the "thousand no's for every yes" commercial
Please silence your devices.
Packed to the rafters!
We're in and ready.
The media is corralled.
The satellite trucks are in position
Light show at the Yerba Buena
The Yerba Buena Center for the Arts is all lit up
We'll be bringing you coverage at the event on Tuesday, and likely bringing you pics starting Monday night. Stay tuned, we'll see you here!
Archive of our previous Live Blog Coverage: 1999 - 2014